FREE E-COMMERCE ADS TOOL · BREAK-EVEN AND TARGET ROAS
Break-even ROAS Calculator – Free Tool for Meta and Google Ads
Find the minimum ROAS your ads need so you do not lose money, the target ROAS for the profit you want, and your break-even cost per order. Built for online sellers running Meta and Google ads.
Break-even ROAS–
Formula: Break-even ROAS = Selling price ÷ Profit before ads. Profit before ads = price − GST − product cost − other costs.
What Is Break-even ROAS?
ROAS (return on ad spend) is sales divided by ad cost. Break-even ROAS is the point where ad spend uses up all your profit: below it you lose money on every sale.
| Margin before ads | Break-even ROAS | Meaning |
|---|---|---|
| 60% | 1.67x | Easy to profit with ads |
| 40% | 2.5x | Common for many products |
| 25% | 4x | Ads must perform very well |
| 10% | 10x | Ads are very risky |
Break-even ROAS = 1 ÷ margin before ads. The thinner your margin, the harder ads become.
How to Use ROAS Targets
Set it in your ads account
Use your target ROAS in Google Ads tROAS bidding or Meta's minimum ROAS controls.
Know every cost
Get exact per-order costs from our profit margin calculator.
Think about repeat buyers
If customers come back, a first order near break-even can still pay. See our LTV calculator.
Plan your spend
Turn targets into a monthly budget with our Google Ads budget calculator.
Track correctly
ROAS is only as good as your conversion tracking. Make sure purchases and values are recorded.
Raise your margin
Bundles and higher order values lower the ROAS you need.
Run Ads That Make Profit, Not Just Sales
ROAS only matters against your margins. Learn e-commerce ads, tracking and scaling hands-on in our classes in Coimbatore.
Frequently Asked Questions
How do you calculate break-even ROAS?
Break-even ROAS = selling price ÷ profit before ads. For example, a ₹1,500 product with ₹600 profit before ads has a break-even ROAS of 2.5x.
What is a good ROAS?
Any ROAS above your break-even ROAS makes money. A good ROAS is one that hits your profit target, which depends on your margins.
What is target ROAS?
The ROAS you need to make a chosen profit. It is always higher than break-even ROAS.
What is break-even CPA?
The most you can spend on ads to get one order without losing money. It equals your profit before ads.
Why include GST?
If your price includes GST, that part goes to the government, so it is not part of the profit your ads can use.
Is this break-even ROAS calculator free?
Yes. It is free, needs no login, and works in your browser.
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