FREE ANALYTICS TOOL · WORKS WITH GA4
UTM Builder – Free Campaign URL Builder for Google Analytics 4
Create tracking links for Facebook, Instagram, WhatsApp, email and your Google Business Profile. See exactly which post, ad or message brought each visitor to your website.
Quick start: where will you share this link?
Where the click comes from.
The type of link: social, email, cpc.
One name per campaign, used the same way everywhere.
Optional. Tells two links apart.
Optional. Mostly for paid keywords.
Your tracking link
Fill in the URL, source, medium and campaign. Your link appears here as you type.
Copied!
Recent links (this browser only)
What Are UTM Parameters?
UTM parameters are small tags you add to the end of a link. When someone clicks it, Google Analytics reads the tags and records where that visitor came from. Without them, a click from WhatsApp or an Instagram bio often shows up as "Direct" and you cannot tell which post worked.
| Parameter | What it means | Example |
|---|---|---|
utm_source | The website, app or platform that sent the visitor | facebook, whatsapp, newsletter |
utm_medium | The type of traffic | social, email, cpc, paid_social |
utm_campaign | The campaign or offer name | diwali-offer-2026 |
utm_content | Which ad, button or post inside the campaign | video-ad, bio-link |
utm_term | The paid keyword (optional) | seo course |
UTM Naming Rules That Keep Your Reports Clean
Always use lowercase
"Facebook" and "facebook" show as two different sources in GA4. Pick lowercase and stick to it.
Use hyphens, not spaces
Spaces turn into "%20" in links. Write diwali-offer, not "Diwali Offer".
Use standard mediums
GA4 groups traffic into channels using the medium. "social", "email" and "cpc" land in the right channel. Made-up words often end up "Unassigned".
Never tag internal links
Do not add UTMs to links between your own pages. It restarts the visit and breaks your reports.
Keep a simple sheet
Write every campaign name in one spreadsheet so your team uses the same names.
Tag your GBP website link
Google Business Profile visits often look like normal Google traffic. A UTM tag separates them. Check the rest of your profile with our GBP checklist.
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Frequently Asked Questions
What is a UTM builder?
A UTM builder adds tracking tags to your link, so Google Analytics can tell you which campaign, post or ad brought each visitor.
Which UTM parameters are required?
Use utm_source, utm_medium and utm_campaign on every link. utm_content and utm_term are optional.
Where do I see UTM data in Google Analytics 4?
Go to Reports, then Acquisition, then Traffic acquisition. Change the main dimension to "Session source / medium" or "Session campaign".
Do UTM tags affect SEO?
No, as long as you only use them on links you share outside your website, like social posts, emails and ads. Do not add them to internal links.
Should I use UTM tags on Google Ads?
Usually not. If your Google Ads account is linked to GA4 with auto-tagging on, Google adds its own tracking automatically.
Is this UTM builder free?
Yes. It is free, needs no sign-up, and works in your browser. Your recent links are saved only on your own device.
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