FREE LOCAL SEO TOOL · 26 CHECKS
Google Business Profile Checklist – Free GBP Audit Tool (2026)
Tick what your Google Business Profile already has. Get an instant score and a to-do list sorted by what will bring you the most calls, direction requests and website visits.
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Everything is done. Keep posting, adding photos and replying to reviews every week.
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Why Your Google Business Profile Matters
When someone nearby searches "near me" or a service plus your area, Google shows a map with three businesses at the top. A complete, active profile with good reviews has a much better chance of being one of them. These are the checks that make the biggest difference.
Pick the right primary category
It is the strongest setting you control. Choose the most specific category that describes your main service.
Keep name, address and phone the same everywhere
Google trusts your profile more when your website, JustDial, IndiaMart and Facebook all show the same details.
Reply to every review
Thank happy customers and answer complaints calmly. People read your replies before they call you.
Post every week
Share offers, new work and events. Fresh posts show Google and customers that you are active.
Add real photos
Photos of your shop, team and work build trust. Stock images do not.
Do not stuff keywords in your name
Adding "best" or service words to your business name breaks Google's rules and can get the profile suspended.
New to GBP? Read how to create a Google Business Profile step by step and how local businesses in Coimbatore use it.
Learn Local SEO Hands-On
Set up, optimise and grow real Google Business Profiles with a trainer beside you. Learn local SEO, reviews, posts and tracking in small batches in Coimbatore.
Frequently Asked Questions
What is a Google Business Profile?
It is the free business listing that appears on Google Search and Google Maps. It shows your name, address, phone, hours, photos and reviews. It used to be called Google My Business.
How do I audit my Google Business Profile?
Open your profile next to this checklist and tick each item that is already done. The tool scores your profile and lists what to fix, starting with the changes that matter most.
How many categories should I choose?
One primary category plus a few secondary ones that truly match your services. Google allows up to 9 additional categories, but only add the ones that fit.
How often should I post on my Google Business Profile?
Once a week is a good rhythm. Share offers, new photos, events or tips. Regular posts keep your profile looking active.
Is this checklist free?
Yes. It is free, needs no sign-up, and your ticks stay only in your own browser.
Why is my business not showing on Google Maps?
Common reasons are an unverified profile, a wrong or missing category, an incomplete address, or very few reviews. Fix the high-impact items in this checklist first.
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