SEO is a practice of improving the rank of your website on a search engine results page without advertising. So that business owners and digital marketers give more importance to this technique when compare with other techniques.

In this technique we are using two strategies one is SEO on-page and another one is SEO off-page. These two strategies are the eyes of SEO.

Most Business industries are expecting a well knowledgeable person with SEO knowledge. Because this technique only gives lifelong profit to your business without pay any single amount to advertising.

Here I happy share to share SEO interview questions with fresher and experienced persons to update your SEO skills or enrich your SEO knowledge.

I hope this article will help you to know completely SEO on-page and off-page interview questions that help both beginners and experienced persons. Once you read share it with your friends they can also get a benefit.

What is SEO Interview Questions and Answers?

SEO, or Search Engine Optimization, is a process to improve a website’s ranking in search engine results. Conducting an SEO interview questions and answer session can help you learn more about the company you are interviewing with. It is meant to be an open-ended discussion that goes beyond answering simple “yes/no” type of questions.

In an interview, it can give you the opportunity to show your knowledge of SEO on a topic that the company might not touch on in their own job advertisement. Search engines and SEO have become such an important part of our lives and the lives of businesses that not knowing anything about it is becoming unacceptable.

SEO Interview Questions and Answers 2021

An SEO interview is the most important part of any job application. A potential hiring manager wants to find out how someone would handle a particular task, and what they know about it. In order to answer these questions, you’ll need to prepare well ahead of time with strategized answers and practice answering them in interviews.

This article will provide tips for preparing for an SEO interview that can help you land your dream job. Here I have listed one sample SEO interview questions and answers 2021

The key to answering this type of question is including details. Try to include a few specific, relevant details. Remember that your goal is to convince the interviewer that you have the knowledge and skills required for success in this job.

SEO Interview and Questions and Answers for Experienced

Employer: What do you know about SEO?
Answered: I am an expert on the subject and have been studying search optimization since 2008 (year of course completion). I lead strategy sessions with our clients and work with them to grow keyword rankings on Google’s SERP (search engine results page).

I currently head up our team of search experts, responsible for ranking many companies’ websites at number one or two on Google’s SERP globally.

I’ve worked with our company Search Quality team to provide input on their algorithms, especially on topics surrounding mobile SEO.

I have experience in social media and content creation, as well as creating campaigns for our clients’ large consumer-facing websites.

Bonus Read: A Complete Guide To Digital Marketing At Any Age

In short, I am a search engine optimization expert who has worked with many companies to help them grow brand awareness and draw in new customers online.

Solution: As you can see, the above answer doesn’t highlight any relation to the job description. It gives a very general answer and doesn’t make it easy for the interviewer to understand what SEO means.

Employer: How can you formulate SEO strategies for our company?
Answered: I would work closely with your marketing team to formulate a strategy tailor-fit for you. My job is to deliver a high return on investment through great SEO, which is why close collaboration is required. I like to take a holistic approach to SEO strategies and not just focus on keywords.

I will create a keyword research and selection plan that targets long-tail keywords that are search-friendly. These keywords are easier to rank for and convert visitors into customers, leading to a higher number of qualified leads.

I’d also like to create a content development strategy that includes the creation of unique, highly relevant content, which will be optimized for search engines. I can help you create engaging content that engages with users and leads them to product pages.

We’ll also look at your competition and develop social media strategies that will get you the most exposure on the biggest social networks. We’ll work with you to build an SEO campaign and a digital marketing strategy that will help you gain more customers.

Solution: The above answer is more comprehensive than before. It includes specific details on how the candidate would approach the job. It is time-consuming for the applicant to cover this much information in a short answer, but it makes a better impression and shows that the interviewer that they are detail-oriented, hard-working and can work with others.

Employer: How would you go about improving our current SEO setup?
Answered: I would start by mapping out the current SEO efforts in a spreadsheet. I’d look at the keywords of each webpage, find their average monthly search volume and use this data to create a keyword strategy that suits you and your industry.

Once I have a keyword research plan in place, I’d work with your web developer to add all the relevant head terms to your website’s content.

Then I’d create a link plan that targets relevant backlinks to your site. This way, you’ll build links from trusted sites and generate a lot of social media attention for your company.

Bonus Read: Complete Guide to SEO Beginners [Search Engine Optimization]

Finally, I’d ensure that all posts are unique and highly relevant. Your website isn’t the only place where people will be looking for information about your products. I’d also look at the images you’re using and whether they are optimized for search engines.
I can help you create engaging content that engages with users and leads them to product pages. I’d also add links to all your social media sites.

Solution: The applicant seems passionate about their roles and is a great communicator. They know what hiring a good SEO means, and will be able to adapt their skillset accordingly when given the chance.

Employer: What would you consider to be an effective opening strategy?
Answered: I would start off by going through each of the company’s sites, making notes on how they can improve their SEO at every stage of the process, from keyword research to content creation.

I would then brief all of the in-house content creators and see if they have any ideas on how we can improve SEO. I would speak with each marketing manager and make notes on where they are currently spending their time and what their priorities are within the company.

I would then go through each of the digital product pages to see how they link out to external web resources for more information. I would list each of the headings, content block and everything else that comprises a web page. I would make a rough estimation of the amount of time it would take to complete this task and create an estimate on how long it would take to complete the rest.

Solution: This is always a good strategy to include in an interview answer. It shows that you are objective, reliable and organized while demonstrating your worth as a potential hire. Your answers to this question will also show how motivated you are, as well as how you adjust to changes.

Employer: If I gave you the task of building links to our site, would you be able to do it within a week?
Answered: I would be able to introduce a new link every day with my team, which would equate to about 50 (approx.) links per day. I would then focus on increasing the quality of the links in order for me and my team to build a strong link profile of our own.
Solution: This is an example of an ambitious answer that shows that you are confident about your work and can get things done efficiently.

Employer: Can you set up a Google analytics dashboard for us real quick?
Answered: I am happy to do this for you. I noticed that the way Google analytics can be customized is by adding event tracking code to every webpage on your website, in order to track the user journey. I will add code to your site, track for a day and show any impressions, clicks or revenue generated from them.

Solution: The answer below is a straightforward one, but it still makes a good impression. It shows that the candidate knows what needed to be done by using Google analytics and sets a good example of how they can implement their skills in the job.

Employer: We’re struggling to attract more qualified leads. Our website ranks for the majority of our keywords, but our average visits only result in a 1.0 conversion rate. What would you recommend we change to improve that?
Answered: I would first look at the standard search volume data of your keywords from any one of the paid audit tool to see what they rank for on Google and Yahoo! Search on average.

I would also find out their top-ranking pages and analyze the pages that have backlinks to them in order to see what their link profile looks like. That way I can find out what links are missing. If they are missing authoritative links, I would suggest increasing the number of guest posts on relevant blogs using your pitch and a sample to increase your trustworthiness.

Bonus Read: Best Complete Guide to SMM Beginners [Social Media Marketing]

You could use an open-source CMS such as WordPress or Drupal to make this process easier for yourself. I would also suggest using link-building practices such as the one at article submission and guest posting to build a reputable link profile that will help Google trust you more and rank your website in the long run.

Solution: The answer above makes a good impression because it is very specific and includes examples of how they could go about improving the conversion rate. It also shows that they can use open-source CMS to save time and money, which appeals to many employers.

Employer: How do performance metrics, such as SEO rankings in search engines, affect a company’s success?
Answered: SEO rankings are important for a company because they can help them make more money by getting more website traffic and leads. Higher rankings will result in more visitors to your site due to the higher ranking, which will lead to more sales opportunities.

These conversions are known as “conversion rate,” which is the number of people who see your site that eventually buy something from you or sign up for your email newsletter.

Solution: This is a good answer because it shows that the applicant has done some research to see what an SEO can do for a company. It also gives a good example of their ability to adapt to changes.

Employer: What are your thoughts on outreach?
Answered: Outreach is a very important part of SEO because it can improve your link profile. It can also boost your ranking on Google and Yahoo! Search. The main objective is to generate links that are useful for your target audience in the long run. You can get links from many different sources, including forums and social bookmarking sites.

Solution: This answer is very sensible and shows that the job-seeker has thought about his answers before coming up with them.

Employer: We were having a problem ranking for our main keywords. What are some of the other factors that can affect a site’s ranking?
Answered: I would look at the combination of your site’s content and profile to see what keywords are relevant to you. You should try to rank for as many relevant keywords as possible so that more people see your site and do business with you.

Solution: This answer is good because it shows that the person knows how to choose relevant keywords. It also shows that they know what kind of profile that sites need in order to rank on Google.

Employer: What do you think about automated SEO tools?
Answered: I think analytics tools are great because they can help you see how search engines work and what your competitors are doing in order to get ahead. You can also monitor the progress of your link building process.

Bonus Read: What Is Backlink Concept In SEO?

Solution: This answer is a straightforward one that would appeal to many employers.

Employer: What SEO tools do you use?
Answered: I’m using Google Analytics, Moz Pro and Ahrefs because they are the most popular analytics tools in the SEO industry. I really like Moz Pro because it’s free and easy to use. I also use the WordPress plugin called Search Rank Checker, which is useful because it checks for broken links on your website and tells you what needs to be done.

Solution: This answer gives a comprehensive explanation of the tools that applicants should be used. It shows that they can see the benefit of using a free tool as opposed to paying for one.

Employer: Is it normal for an SEO to use automated software?
Answered: I don’t think so because after you have set up your link building campaign, it should be hard for you to pass manual checks from webmasters. It’s important that you select links that do not look suspicious or spammy.

Solution: It’s important that the job-seeker realizes that there is no such thing as an automated SEO.

Employer: What do you think of Google’s Penguin update?
Answered: I think it was good because it helps to penalize websites that try to manipulate their rankings by using spammy links. It also helps penalize companies that buy links and passes on a message to webmasters to not link out to spammy sites.

Solution: I think this answer is very good because it shows that the applicant has done some research on the topic and explains what they think about the change.

Employer: Can you give me examples of how to get links from different types of sources?
Answered: There are many ways to get links, but I would first focus on blogs because they have a huge influence on search engine ranking, so you should try to link up with as many interesting blogs as possible. Bloggers love to link up with other bloggers so make sure that you comment on their posts regularly and be active while you’re there. Don’t forget to ping them with regards to guest posts, too.

Solution: This is a good answer because it shows that the job-seeker knows how to get links that will help them get more traffic and increase their ranking. It also shows that they have a clear understanding of the topic because they know to get links from sources like blogs by commenting on them.

Employer: What are the top web development tools for SEO?
Answered: Basically, any web development software can help you with SEO. You can use it to create clean and relevant content for your site, which will increase your link building success. I would recommend using WordPress since it’s good and free. It also has a huge community of web developers that can help you solve any issue that you might run into.

Bonus Read: How Perform Free On-Page SEO Audit For Website

Solution: The answer is good because it gives some advice on using free tools to save money for their employers. It also shows that the applicant knows what SEO is and how they can use it to help them with their job.

Employer: Is your team up to date with all of the latest changes in search engine optimization?
Answered: Yes, absolutely. I keep up with the latest changes in search engine optimization because it can help me to provide my clients with better results for their marketing campaigns. I also communicate with our team about recent updates and share information about new developments.

Solution: The answer is very sensible and shows that the person has taken time to see what the changes are, and how they can help them.

Employer: What techniques do you use when it comes to writing content?
Answered: I use a variety of tactics to improve my websites. I try to find good and interesting content on the Internet so that I can add it to my sites. Quality is important because your customers will see what an expert in your industry looks like. Google loves quality, and it will reward businesses that have high-quality sites.

Solution: This answer is very good because it shows that the applicant knows how to go about attracting visitors to their field. I would recommend this answer as it provides some useful information to employers.

Employer: Does content marketing affect SEO?
Answered: Content marketing definitely has an impact on SEO because if you have a quality website, it will be rewarded by the search engines. They want to see that the site is actually generating results for your clients.

Bonus Read: Top 100 Digital Marketing Interview Questions Answers

Solution: The answer is very good because it shows that the person knows how to manage a blog. They have also done their research about content marketing and how they can use it to increase their ranking.

Employer: What do you think about link building?
Answered: Link building is a very important part of SEO; therefore, I make sure to check for broken links all of the time. I wouldn’t recommend doing it too frequently because some webmasters think that you are trying to steal their content and they might remove your links or even blacklist you from the whole domain.

Solution: The answer is good because it shows that the applicant is aware of what link building is and how they can go about doing it.

SEO on-page and off-page Interview Questions

Here I have listed top SEO questions for the interview. It divided into two categories. one is on-page SEO Interview Questions and another one is off-page SEO Interview Questions. These SEO questions are frequently asked in interview. So if you are a beginner or interview preparing person then you should prepare the answer for the below question. It will help you to get an SEO job very easy manner.

Top 20 on-page SEO Interview Questions

1. What are the advantages of an SEO website?
2. What do you think is the best way to approach keyword research?
3. How can you identify low competition keywords?
4. What are the potential risks associated with using online content as an SEO strategy?
5. How can you develop your own SEO plan for acquiring new clients?
6. When should I rank my website in Google SERPs for a certain keyword or phrase to get more clicks and traffic from Google’s search engine users who will be reading my information displayed in SERPs page on Google search engine results page (SERPs)
7. Do I need to install WordPress plugins to help my blog rank higher in Google SERPs?
8. What are the most effective on-page SEO factors to consider when optimizing a WordPress website?
9. Can you give me an example of how Google’s Panda Update will affect websites that do not have original and keyword-rich content?
10. How can I help my site rank higher in Google SERPs for certain keywords or key phrases?
11. What is the difference between off-site SEO and on-site SEO?
12. What factors should I consider when creating a link building campaign for my client’s website?
13. How can you unearth vital information on your website’s competitors to identify sites they have used as major resources?
14. What are some mistakes webmasters and website owners make when using keyword research to generate a list of important terms and phrases for on-site optimization?
15. What are all the parameters should I consider to write quality content?
16. Why should I give importance to the H1 heading?
17. How should I market a website or improve its ranking in SERPs?
18. What are the factors you pay attention to when creating an on-page SEO strategy for a website?
19. What is an Image alt tag?
20. What are the 3 main factors for ensuring a site’s content quality remains high over time?

Top 20 SEO off-page interview questions

1. How do you know who your customers are?
2. What are the different types of content that can help draw traffic to your site?
3. What is a link profile and why does it matter?
4. Are links still important to SEO after Penguin?
5. Why would a person create social media profiles only to link to their website instead of just using their Twitter account for promotion purposes or use LinkedIn as a business directory?
6. How do I determine what my target market is on Facebook, Linked In, and Instagram? Which social media sites should I develop profiles on for my target market?
7. How long does it take for changes in the webmaster tools or some other search engine to affect the search engine rankings of a website?
8. What is the use of bookmarking sites?
9. How do I manage traffic and social media profiles?
10. What things should I consider before conducting a link building campaign?
11. How can I track backlinks for my website using Google Analytics?
12. In general, what are the goals for conducting off-page SEO activities?
13. What are the ways to improve my link building? Give some specific techniques.
14. What is the difference between organic and natural search?
15. How can I take advantage of the popularity of Reddit, Stumble Upon, and Pinterest?
16. Can I use robots.txt to control my website link authority or rankings in popular search engines like Google or Bing?
17. What is the difference between search engine optimization and link building?
18. If I use a blog, what kind of content should I provide? How often should I update my blog?
19. What is page rank and how does it affect my current ranking in search engines like Google or Bing?
20. Is blog commenting worth Link building process?

Top 20 SEO Interview Questions for Freshers

1. What is the Google search engine?
2. Name five search Engine Optimization factors and their corresponding weights?
3. What are the functions of meta-tags?
4. How do you measure PR?
5. Name the factors that determine the Page Rank of a page
6. What is a sitemap?
7. What is a keyword?
8. What are the two types of keywords?
9. What is the difference between meta tags, robots and canonical tags?
10. How do you define crawl rate and crawl depth?
11. Describe what is a tag cloud?
12. Define search engine spamming.
13. What is the significance of URL rewrite?
14. What is link juice?
15. What are the two types of the link to page ratio?
16. How do you define a canonical tag?
17. How do you define duplicate content on the web?
18. Explain how to create an RSS feed for a website using PHP code and cURL command under Linux operating system?
19. List out various paid and free link building methods
20. What do you mean by Link popularity?