Top SEO Interview Questions and Answers

SEO Interview Questions and Answers

SEO is a practice of improving the rank of your website on a search engine results page without advertising. So that business owners and digital marketers give more importance to this technique when compare with other techniques.

In this technique we are using two strategies one is SEO on-page and another one is SEO off-page. These two strategies are the eyes of SEO.

Most Business industries are expecting a well-known person with SEO knowledge. Because this technique only gives lifelong profit to your business without pay any single amount to advertising.

Here I am happy to share SEO interview questions with fresher and experienced persons to update your SEO skills or enrich your SEO knowledge.

I hope this article will help you to know completely SEO on-page and off-page interview questions that help both beginners and experienced persons. Once you read share it with your friends they can also get a benefit.

What is SEO Interview Questions and Answers?

SEO, or Search Engine Optimization, is a process to improve a website’s ranking in search engine results. Conducting an SEO interview questions and answer session can help you learn more about the company you are interviewing with. It is meant to be an open-ended discussion that goes beyond answering simple “yes/no” type of questions.

In an interview, it can allow you to show your knowledge of SEO on a topic that the company might not touch on in their job advertisement. Search engines and SEO have become such an important part of our lives and the lives of businesses that not knowing anything about it is becoming unacceptable.

SEO Interview Questions and Answers 2021

An SEO interview is the most important part of any job application. A potential hiring manager wants to find out how someone would handle a particular task, and what they know about it. To answer these questions, you’ll need to prepare well ahead of time with strategized answers and practice answering them in interviews.

This article will provide tips for preparing for an SEO interview that can help you land your dream job. Here I have listed one sample SEO interview questions and answers for 2021

The key to answering this type of question is including details. Try to include a few specific, relevant details. Remember that your goal is to convince the interviewer that you have the knowledge and skills required for success in this job.

SEO Interview and Questions and Answers for Experienced

Employer: What do you know about SEO?
Answered: I am an expert on the subject and have been studying search optimization since 2008 (year of course completion). I lead strategy sessions with our clients and work with them to grow keyword rankings on Google’s SERP (search engine results page).

I currently head up our team of search experts, responsible for ranking many companies’ websites at number one or two on Google’s SERP globally.

I’ve worked with our company Search Quality team to provide input on their algorithms, especially on topics surrounding mobile SEO.

I have experience in social media and content creation, as well as creating campaigns for our clients’ large consumer-facing websites.

Bonus Read: A Complete Guide To Digital Marketing At Any Age

In short, I am a search engine optimization expert who has worked with many companies to help them grow brand awareness and draw in new customers online.

Solution: As you can see, the above answer doesn’t highlight any relation to the job description. It gives a very general answer and doesn’t make it easy for the interviewer to understand what SEO means.

Employer: How can you formulate SEO strategies for our company?
Answered: I would work closely with your marketing team to formulate a strategy tailor-fit for you. My job is to deliver a high return on investment through great SEO, which is why close collaboration is required. I like to take a holistic approach to SEO strategies and not just focus on keywords.

I will create a keyword research and selection plan that targets long-tail keywords that are search-friendly. These keywords are easier to rank for and convert visitors into customers, leading to a higher number of qualified leads.

I’d also like to create a content development strategy that includes the creation of unique, highly relevant content, which will be optimized for search engines. I can help you create engaging content that engages with users and leads them to product pages.

We’ll also look at your competition and develop social media strategies that will get you the most exposure on the biggest social networks. We’ll work with you to build an SEO campaign and a digital marketing strategy that will help you gain more customers.

Solution: The above answer is more comprehensive than before. It includes specific details on how the candidate would approach the job. It is time-consuming for the applicant to cover this much information in a short answer, but it makes a better impression and shows that the interviewer that they are detail-oriented, hard-working, and can work with others.

Employer: How would you go about improving our current SEO setup?
Answered: I would start by mapping out the current SEO efforts in a spreadsheet. I’d look at the keywords of each webpage, find their average monthly search volume and use this data to create a keyword strategy that suits you and your industry.

Once I have a keyword research plan in place, I’d work with your web developer to add all the relevant head terms to your website’s content.

Then I’d create a link plan that targets relevant backlinks to your site. This way, you’ll build links from trusted sites and generate a lot of social media attention for your company.

Bonus Read: Complete Guide to SEO Beginners [Search Engine Optimization]

Finally, I’d ensure that all posts are unique and highly relevant. Your website isn’t the only place where people will be looking for information about your products. I’d also look at the images you’re using and whether they are optimized for search engines.
I can help you create engaging content that engages with users and leads them to product pages. I’d also add links to all your social media sites.

Solution: The applicant seems passionate about their roles and is a great communicator. They know what hiring a good SEO means, and will be able to adapt their skillset accordingly when given the chance.

Employer: What would you consider to be an effective opening strategy?
Answered: I would start by going through each of the company’s sites, making notes on how they can improve their SEO at every stage of the process, from keyword research to content creation.

I would then brief all of the in-house content creators and see if they have any ideas on how we can improve SEO. I would speak with each marketing manager and make notes on where they are currently spending their time and what their priorities are within the company.

I would then go through each of the digital product pages to see how they link out to external web resources for more information. I would list each of the headings, content block, and everything else that comprises a web page. I would make a rough estimation of the amount of time it would take to complete this task and create an estimate on how long it would take to complete the rest.

Solution: This is always a good strategy to include in an interview answer. It shows that you are objective, reliable, and organized while demonstrating your worth as a potential hire. Your answers to this question will also show how motivated you are, as well as how you adjust to changes.

Employer: If I gave you the task of building links to our site, would you be able to do it within a week?
Answered: I would be able to introduce a new link every day with my team, which would equate to about 50 (approx.) links per day. I would then focus on increasing the quality of the links for me and my team to build a strong link profile of our own.
Solution: This is an example of an ambitious answer that shows that you are confident about your work and can get things done efficiently.

Employer: Can you set up a Google analytics dashboard for us real quick?
Answered: I am happy to do this for you. I noticed that the way Google analytics can be customized is by adding event tracking code to every webpage on your website, to track the user journey. I will add code to your site, track for a day, and show any impressions, clicks, or revenue generated from them.

Solution: The answer below is a straightforward one, but it still makes a good impression. It shows that the candidate knows what needed to be done by using Google analytics and sets a good example of how they can implement their skills in the job.

Employer: We’re struggling to attract more qualified leads. Our website ranks for the majority of our keywords, but our average visits only result in a 1.0 conversion rate. What would you recommend we change to improve that?
Answered: I would first look at the standard search volume data of your keywords from any one of the paid audit tools to see what they rank for on Google and Yahoo! Search on average.

I would also find out their top-ranking pages and analyze the pages that have backlinks to them to see what their link profile looks like. That way I can find out what links are missing. If they are missing authoritative links, I would suggest increasing the number of guest posts on relevant blogs using your pitch and a sample to increase your trustworthiness.

Bonus Read: Best Complete Guide to SMM Beginners [Social Media Marketing]

You could use an open-source CMS such as WordPress or Drupal to make this process easier for yourself. I would also suggest using link-building practices such as the one at article submission and guest posting to build a reputable link profile that will help Google trust you more and rank your website in the long run.

Solution: The answer above makes a good impression because it is very specific and includes examples of how they could go about improving the conversion rate. It also shows that they can use open-source CMS to save time and money, which appeals to many employers.

Employer: How do performance metrics, such as SEO rankings in search engines, affect a company’s success?
Answered: SEO rankings are important for a company because they can help them make more money by getting more website traffic and leads. Higher rankings will result in more visitors to your site due to the higher ranking, which will lead to more sales opportunities.

These conversions are known as “conversion rate,” which is the number of people who see your site that eventually buy something from you or sign up for your email newsletter.

Solution: This is a good answer because it shows that the applicant has done some research to see what an SEO can do for a company. It also gives a good example of their ability to adapt to changes.

Employer: What are your thoughts on outreach?
Answered: Outreach is a very important part of SEO because it can improve your link profile. It can also boost your ranking on Google and Yahoo! Search. The main objective is to generate links that are useful for your target audience in the long run. You can get links from many different sources, including forums and social bookmarking sites.

Solution: This answer is very sensible and shows that the job-seeker has thought about his answers before coming up with them.

Employer: We were having a problem ranking for our main keywords. What are some of the other factors that can affect a site’s ranking?
Answered: I would look at the combination of your site’s content and profile to see what keywords are relevant to you. You should try to rank for as many relevant keywords as possible so that more people see your site and do business with you.

Solution: This answer is good because it shows that the person knows how to choose relevant keywords. It also shows that they know what kind of profile that sites need to rank on Google.

Employer: What do you think about automated SEO tools?
Answered: I think analytics tools are great because they can help you see how search engines work and what your competitors are doing to get ahead. You can also monitor the progress of your link-building process.

Bonus Read: What Is Backlink Concept In SEO?

Solution: This answer is a straightforward one that would appeal to many employers.

Employer: What SEO tools do you use?
Answered: I’m using Google Analytics, Moz Pro, and Ahrefs because they are the most popular analytics tools in the SEO industry. I like Moz Pro because it’s free and easy to use. I also use the WordPress plugin called Search Rank Checker, which is useful because it checks for broken links on your website and tells you what needs to be done.

Solution: This answer gives a comprehensive explanation of the tools that applicants should be used. It shows that they can see the benefit of using a free tool as opposed to paying for one.

Employer: Is it normal for an SEO to use automated software?
Answered: I don’t think so because after you have set up your link-building campaign, it should be hard for you to pass manual checks from webmasters. You must select links that do not look suspicious or spammy.

Solution: The job-seeker must realize that there is no such thing as an automated SEO.

Employer: What do you think of Google’s Penguin update?
Answered: I think it was good because it helps to penalize websites that try to manipulate their rankings by using spammy links. It also helps penalize companies that buy links and passes on a message to webmasters to not link out to spammy sites.

Solution: I think this answer is very good because it shows that the applicant has done some research on the topic and explains what they think about the change.

Employer: Can you give me examples of how to get links from different types of sources?
Answered: There are many ways to get links, but I would first focus on blogs because they have a huge influence on search engine ranking, so you should try to link up with as many interesting blogs as possible. Bloggers love to link up with other bloggers so make sure that you comment on their posts regularly and be active while you’re there. Don’t forget to ping them with regards to guest posts, too.

Solution: This is a good answer because it shows that the job-seeker knows how to get links that will help them get more traffic and increase their ranking. It also shows that they have a clear understanding of the topic because they know to get links from sources like blogs by commenting on them.

Employer: What are the top web development tools for SEO?
Answered: Basically, any web development software can help you with SEO. You can use it to create clean and relevant content for your site, which will increase your link-building success. I would recommend using WordPress since it’s good and free. It also has a huge community of web developers that can help you solve any issue that you might run into.

Bonus Read: How Perform Free On-Page SEO Audit For Website

Solution: The answer is good because it gives some advice on using free tools to save money for their employers. It also shows that the applicant knows what SEO is and how they can use it to help them with their job.

Employer: Is your team up to date with all of the latest changes in search engine optimization?
Answered: Yes. I keep up with the latest changes in search engine optimization because it can help me to provide my clients with better results for their marketing campaigns. I also communicate with our team about recent updates and share information about new developments.

Solution: The answer is very sensible and shows that the person has taken time to see what the changes are, and how they can help them.

Employer: What techniques do you use when it comes to writing content?
Answered: I use a variety of tactics to improve my websites. I try to find good and interesting content on the Internet so that I can add it to my sites. Quality is important because your customers will see what an expert in your industry looks like. Google loves quality, and it will reward businesses that have high-quality sites.

Solution: This answer is very good because it shows that the applicant knows how to go about attracting visitors to their field. I would recommend this answer as it provides some useful information to employers.

Employer: Does content marketing affect SEO?
Answered: Content marketing has an impact on SEO because if you have a quality website, it will be rewarded by the search engines. They want to see that the site is generating results for your clients.

Bonus Read: Top 100 Digital Marketing Interview Questions Answers

Solution: The answer is very good because it shows that the person knows how to manage a blog. They have also done their research about content marketing and how they can use it to increase their ranking.

Employer: What do you think about link building?
Answered: Link building is a very important part of SEO; therefore, I make sure to check for broken links all of the time. I wouldn’t recommend doing it too frequently because some webmasters think that you are trying to steal their content and they might remove your links or even blacklist you from the whole domain.

Solution: The answer is good because it shows that the applicant is aware of what link building is and how they can go about doing it.

SEO on-page and off-page Interview Questions

Here I have listed top SEO questions for the interview. It is divided into two categories. one is on-page SEO Interview Questions and another one is off-page SEO Interview Questions. These SEO questions are frequently asked in interview. So if you are a beginner or interview preparing person then you should prepare the answer for the below question. It will help you to get an SEO job very easy manner.

Top 20 on-page SEO Interview Questions

1. What are the advantages of an SEO website?
2. What do you think is the best way to approach keyword research?
3. How can you identify low competition keywords?
4. What are the potential risks associated with using online content as an SEO strategy?
5. How can you develop your SEO plan for acquiring new clients?
6. When should I rank my website in Google SERPs for a certain keyword or phrase to get more clicks and traffic from Google’s search engine users who will be reading my information displayed in SERPs page on Google search engine results page (SERPs)
7. Do I need to install WordPress plugins to help my blog rank higher in Google SERPs?
8. What are the most effective on-page SEO factors to consider when optimizing a WordPress website?
9. Can you give me an example of how Google’s Panda Update will affect websites that do not have original and keyword-rich content?
10. How can I help my site rank higher in Google SERPs for certain keywords or key phrases?
11. What is the difference between off-site SEO and on-site SEO?
12. What factors should I consider when creating a link-building campaign for my client’s website?
13. How can you unearth vital information on your website’s competitors to identify sites they have used as major resources?
14. What are some mistakes webmasters and website owners make when using keyword research to generate a list of important terms and phrases for on-site optimization?
15. What are all the parameters should I consider to write quality content?
16. Why should I give importance to the H1 heading?
17. How should I market a website or improve its ranking in SERPs?
18. What are the factors you pay attention to when creating an on-page SEO strategy for a website?
19. What is an Image alt tag?
20. What are the 3 main factors for ensuring a site’s content quality remains high over time?

Top 20 SEO off-page interview questions

1. How do you know who your customers are?
2. What are the different types of content that can help draw traffic to your site?
3. What is a link profile and why does it matter?
4. Are links still important to SEO after Penguin?
5. Why would a person create social media profiles only to link to their website instead of just using their Twitter account for promotion purposes or use LinkedIn as a business directory?
6. How do I determine what my target market is on Facebook, Linked In, and Instagram? Which social media sites should I develop profiles on for my target market?
7. How long does it take for changes in the webmaster tools or some other search engine to affect the search engine rankings of a website?
8. What is the use of bookmarking sites?
9. How do I manage traffic and social media profiles?
10. What things should I consider before conducting a link-building campaign?
11. How can I track backlinks for my website using Google Analytics?
12. In general, what are the goals for conducting off-page SEO activities?
13. What are the ways to improve my link building? Give some specific techniques.
14. What is the difference between organic and natural search?
15. How can I take advantage of the popularity of Reddit, Stumble Upon, and Pinterest?
16. Can I use robots.txt to control my website link authority or rankings in popular search engines like Google or Bing?
17. What is the difference between search engine optimization and link building?
18. If I use a blog, what kind of content should I provide? How often should I update my blog?
19. What is page rank and how does it affect my current ranking in search engines like Google or Bing?
20. Is blog commenting worth Link building process?

Top 20 SEO Interview Questions for Freshers

1. What is the Google search engine?
2. Name five search Engine Optimization factors and their corresponding weights?
3. What are the functions of meta-tags?
4. How do you measure PR?
5. Name the factors that determine the Page Rank of a page
6. What is a sitemap?
7. What is a keyword?
8. What are the two types of keywords?
9. What is the difference between meta tags, robots, and canonical tags?
10. How do you define crawl rate and crawl depth?
11. Describe what is a tag cloud?
12. Define search engine spamming.
13. What is the significance of URL rewrite?
14. What is link juice?
15. What are the two types of the link to page ratio?
16. How do you define a canonical tag?
17. How do you define duplicate content on the web?
18. Explain how to create an RSS feed for a website using PHP code and cURL command under Linux operating system?
19. List out various paid and free link building methods
20. What do you mean by Link popularity?

SEO Interview Questions and Answers for Freshers pdf

If anyone wants to download the SEO interview questions and answers pdf then you can click the download button and download it. It contains more than 100+ interview questions and answers. I hope helpful to refresh your SEO skills.

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SEO interview questions and answers for freshers

These SEO interview questions and answers will help to get a job for freshers who are going to attend SEO jobs in Market Industry. SEO interview questions for experienced persons will help to refresh their SEO knowledge.

If anybody wants to get SEO interview questions pdf you can ask directly. We will give you without any charge. Because we are love to share our knowledge of what we learned with everyone.

So I hope SEO interview questions and answers for freshers help to get better knowledge in the SEO field.

Read More: Which is the Best Digital Marketing Training in Coimbatore?

What is SEO and its Importance?

Search Engine Optimization is a technique of making your website on top of SERP for a search query (keyword) entered by a user. In simple words, SEO or Search Engine Optimization tells any practices performed for the improvement of website ranking on the search engine results. It displays unpaid results which are also referred to as “free”, “organic”, “natural”, or “earned” results.

What is the World Wide Web?

World Wide Web. … The World Wide Web (“WWW” or “The Web”) is the part of the Internet that contains millions of websites and web pages. Websites are composed of pages and posts linked by internal and external links.

What is a Search Engine?

A search engine is a software or web-based tool that enables users to locate information on the World Wide Web. Popular examples of search engines are

• Google,
• Yahoo!,
• Bing,
• and MSN Search engines. …

Search engines are a machine that answers the queries entered by the users and give them a list of search results.

Name of a Few Search Engines.

The names of some famous or popular search engines are

• Google,
• Bing,
• Yahoo!,
• Baidu,
• DuckDuckGo,
• Yandex.

Who are the Founders of Google?

The founders of Google software are Larry Page and Sergey Brin.

In which year was Google Founded?

Google software was founded on 4th September 1998.

What is a Domain?

The domain name is used to identify one or more IP addresses. Domain names are used to identify particular Web pages over the internet. For example, in the URL https://www.digitalvishnu.in, the domain name is digitalvishnu.

What is a Domain Extension?

Domain extension found at the end of web addresses. The domain extension of any website is used to specify a country code or any web category. For example, .edu is a domain extension to specify educational institutions as the web category and .in is a domain extension to specify the country as the web category.

What is a Website?

A website contains a collection of web pages that can be accessed by people over the Internet. Websites are generally displayed with domain names or web addresses.

For example, if you type the web address www.www.digitalvishnu.in over the internet, it would take you to the home page of the actual website.

What is a Web Server?

Web servers are computers that deliver (serve up) Web pages searched by users. Every web server has a specific IP address and possibly a domain name. For example, if you enter the URL https://www.digitalvishnu.in in your browser, this sends a request to the Web server whose domain name is www.digitalvishnu.in.

What is Web Hosting?

Web hosting refers to any service providing space to store your website content over the Internet. There are different kinds of web hosting services available like Godaddy, Hostgator, Bluehost, Hostinger, Siteground, etc.

What is Crawling?

A crawler is a software program that visits Web sites and reads their pages and other information like text, images, video, link. Once it reads then it will store all the information in its database. So all the search engines have a unique program called spider or bot.

What is Indexing?

After the crawling process is completed crawler stores all the information in its database. Google uses crawling to collect pages relevant to the search queries and creates an index(Store the data as per category) that includes specific words or search terms and their database. So once the user enters the search query then the crawler displays the stored information to the user.

What is SERP?

Search Engine Result Page or SERP refers to the page that is displayed all the results when a specific search query is entered over the search engine by the user. It can display map results, organic results, ads result, image and video results, rich snippet results, etc.

What is an Organic Result?

Another name for organic results is “free” or “natural” results. Organic result in SEO represents the listing of the web pages that are relevant to the search query entered by the user. These results come on top without paying any amount to advertise.

What are Paid Results?

Paid results in SEO mean the exact opposite of organic results. It generally represents the results of the advertisements that are displayed above the organic results.

Several website owners make payments to search engines to display their websites on top for certain search terms or keywords. These results come on top by paying an amount to advertise.

What is the “Google Auto Suggest” Feature?

Google Auto Suggest is a part of Google’s auto-complete function.  When any user enters a search query or some letters over the search field of Google then it shows many associated terms or frequently searched terms to them in a drop-down menu.

Such suggestions are the collection of the most frequently searched terms over the Google search engine by users.

For example, as you start to type Digital Marketing, you might see other popular  Digital Marketing-related searches like “ Digital Marketing Course” or “ Digital Marketing Training”.

What is On-Page SEO?

On-page SEO is one of the SEO practices. It refers to make changes of content within the websites to get a higher ranking on SERP and obtain more relevant traffic from the search engines.

On-page SEO is related to the optimization of the following areas like meta tags, title tags, meta description, links, images, and heading tags.

What is the Off-Page SEO?

Off-page SEO is another SEO practice. It is a link-building practice. i.e., backlink building technique.

It refers to the promotional activities, such as content marketing, social media, and link building performed outside of the web page to improve its search ranking.

What is the Definition of a Keyword?

Keyword means any word serving as a key to the results displayed on SERP. Keyword in SEO refers to the key phrases and combination of the words included in the content which helps the users to find the specific website content by entering relevant search queries over the search engines.

What is a Long-Tail Keyword?

Long-tail keywords are containing more than 4+ words that make search results highly specific. These long search queries are used by smart SEO experts when they attempt to get quality traffic to their websites rather than having random traffic and increase their lead conversion ratio. Also, long-tail keywords are easy to rank when compare to one or two-word keywords.

• One word keyword: Marketing
• Two-word keyword: Digital Marketing
• Three-word keyword: Digital Marketing Course
• Long-tail keyword: Digital Marketing course Coimbatore.

What are LSI Keywords?

LSI (Latent Semantic Indexing) keywords are significant words that are associated with the main keyword.

How to find LSI keywords?

Let’s assume if you are writing about Off-Page SEO. Now, search for your keyword (Off-page SEO) in Google and scroll down to the “Searches related to…” area at the bottom of the page. You can see more keywords. Those keywords are LSI keywords of the main keyword.

All search engines encourage the use of LSI keywords in their content. If you use the LSI keyword in your content then it will rank quickly.

What are Heading Tags?

In SEO, heading or header tags are used to enrich your content from the web page. There are 6 heading tags used in SEO. It varies from H1 to H6, header tags. You should use the H1 tag only one time in your article.

What is Canonical URL?

If any website can be accessed by two or more URLs then canonical issues will arise. If these issues arise then Google Search Engine (SEO) penalized the website and down your website rank on SERP.

For Example

URL-1. https://www.digitalvishnu.in URL-2.https://www.digitalvishnu.in

When someone types these two URLs on Search Engine, both URLs will direct to the same website this means your site has some canonical issues.

How to Avoid:-To avoid the canonical issue, you have to fix one URL out of two in the Canonical tag option of your website so that Google can understand which one URL is virtual.

For example, most people think that the following URLs same:

• www.example.com
• example.com/
• www.example.com/index.html
• example.com/home.asp

But technically all of these URLs are different.

What is Page Title?

Page title, also known as the title tag. It is a phrase used for describing your webpage content. This title tag will appear on the search result pages just above the URL (see below) and also appear at the top of a browser.

What is the definition of URL?

Uniform Resource Locator (URL) tells users to identify and locate resources and documents on the web.

What is SEO Friendly URL?

When you make your URL becomes SEO-friendly then search engines can understand a page topic easily. Google’s Matt Cutts has stated that Google gives more weight to the first 3-5 words in a URL.

So try to make your URLs short and simple. And always try to include your target keyword in your URL. For example, if your article discusses Google Ranking Factors then your URL should be like this:

What are Meta Descriptions?

Meta descriptions are HTML attributes that provide an accurate description of any web page content. These descriptions act as preview snippets of the website on the SERP page.

Meta descriptions should be within 150 characters and it enhances the promotional value of the web pages, and it helps to increase the user click-through ratio.

What are Backlinks?

Backlinks are also called inbound or incoming links that help users to direct from one web page to the other web pages. These links play an important role in SEO. The definition of backlinks is links coming from another website to our website.

When Google’s search engine views more authority backlinks to your website, it could consider the page to be more relevant to the search query. So search engine improves its organic ranking on SERPs.

What is a Do-Follow link?

All the search engines count dofollow links as a quality backlink to your website. It means the website tells the search engine to crawl and index the link. The dofollow link passes the link juice to your website.

What is a No-Follow link?

A No-Follow link is exactly the opposite of a Do-Follow link which tells the search engine do not allow the Google bots to follow them and it does not pass the link juice. These links cannot be crawled and indexed by search engine robots; only humans can do it.

What is Internal Linking?

Internal Linking is a process of making hyperlinks within web pages. Connections are made in the same domain. It is another way of directing our visitors from one webpage to another webpage of the same website.

What are Incoming Links?

Inbound Links are also known as incoming links or backlinks. It refers to the hyperlinks coming from another webpage to our website.

Inbound links can be based on text, images, videos, and graphics. However, text-based inbound links are more useful in getting greater traffic and improving the Page Rank level of any webpage.

What is an Outgoing Link?

An outbound link is a hyperlink that going from your website to another website. For example, if you give links to other third-party web pages from your website, those would be external links to your site.

Making a few outbound is a best practice in SEO as they provide your web pages with more quality and value for the search engine ranking. All search engine counts outbound links as third-party votes which improve the ranking of your web page.

Why are Backlinks Important in SEO?

From an SEO point of view, there is a difference between backlinks and quality backlinks. The entire search engine insists the following practice to a website owner is the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages is the better way to rank your website on top of the SERP.

What are all the Google Ranking Factors?

The following top 3 ranking factors affecting the search engine algorithm of Google are:

#1 Content

#2 Backlinks

#3 Rank Brain

What is Robots.txt?

Robots.txt is one way of telling the Search Engine crawlers about the web pages on your website which you do not want them to crawl and index.

If you want to block all search engine robots crawl your website then just put the following code:

User-agent: *

Disallow: /

If you  want to block only Google from crawling your website, just put the following code:

User-agent: Googlebot

Disallow: /

It is important to handle the robots.txt file on your website.

What is HTML Sitemap?

Sitemap file indicates all links of the website in one link. HTML sitemap contains all formatted text files, image files, video files, and linking tags of any website. It helps to search engine crawlers to crawl all the web pages easily.

HTML sitemap is specifically useful when you have a large website with multiple web pages. Because it helps you to search engine crawler easily navigate your website for crawling and improve your website by listing all the web pages in one place in a user-friendly manner.

What is XML Sitemap?

XML or Extensible Markup Language is understood by all search engines. The XML sitemap file informs the search engines about the number of pages present on your website, the frequency of their updates, and the time of the last modifications performed on them. It is a universal understandable sitemap file for all search engine bots. 

An example sitemap file: https://www.example.com/sitemap.xml

How can we check what pages are Indexed in Google?

There are two ways to check if the web pages of any specific website are indexed by Google or not.

1. The first way is you can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on webmaster clicking on the tab “Index status” would show the numbers of pages indexed by Google.
2. Second way is you can also perform a manual search on Google by typing on the Google search bar site:domainname.com, and the number of pages indexed of the specific website would reflect on the SERP.

What are Doorway Pages?

Doorway Pages also known as entry pages, refer to web pages or websites. These pages are developed for a higher-ranking website when specific search queries are entered by users. If a visitor clicks a typical doorway page from a search engine results page, in most cases they will be redirected to another page.

What are 404 Errors?

404 errors page will appear when a specific URL is renamed or becomes non-existent. The interesting fact is, Google does not punish any website for 404 errors.

But if your website has too many 404 errors it will hurt your website rank. If the search engines regularly fail to crawl the internal links of any website, then the search ranking of that website is very likely to drop with low traffic.

What is Anchor Text?

Anchor text is a clickable text. that was linked by hyperlink. These texts are denoted by underlined and blue. Anchor text helps users to connect relevant to the source page or content page.

Anchor texts can be of different types such as keyword-rich anchors, generic anchors, branded anchors, image anchors, video anchors, etc.

The best practice of Anchor text in SEO is it should be relevant to the page you’re linking to, rather than generic text like click here, read more.

What is Image Alt Text?

Google Bots cannot understand the images on the web. Therefore, we use alt attributes. It helps the search engine to understand what an image is all about. The Image Alt text represents an alternate text for an image.

If I use the proper keywords for alt tags then it can increase the SEO ranking of your website’s images in Google images search results.

What is Google Webmaster Tools/Google Search Console?

Google changed the name of Google Webmaster Tools to Google Search Console on 20th May 2015. Google Search Console helps the business owners, SEO experts, site administrators, and web developers to see

• Crawl errors,
• Crawl stats,
• Backlinks,
• Sitemaps,
• Index error, and
• Malware.

What is 301 Redirect?

301 redirect is one of the most effective ways to redirect any page to another page on any website. When a web page address has been changed permanently or a post address changed permanently, it is best to use 301 redirects which will redirect all the users from the existing page address to the new web address.

With this redirect, the search engine passes all the values from the existing website to the new website. 301 redirect also pushes all the link juice to the new web address that keeps the ranking of the website without any loss.

What is Google Analytics?

Google Analytics tool was launched in 2005 by Google. Google Analytics is one of the most authoritative analytical tools in SEO, which helps webmasters track and monitor the traffic on their websites. It is a free service offered by Google.

One of the added advantages of using Google Analytics by the webmaster is that it can be integrated with other Google products such as Public Data Explorer, Google Adwords, Google Search Console, etc.

What is Google PageRank?

Google PageRank is a metric used by Google. Page rank metric varies from 0 to 10. It is determined by the relevancy of one web page based on the number of quality backlinks it contains.

In other words, PageRank considers backlinks as votes, which means if Page A links to Page B then Page B is voted by Page A.

What is Domain Authority?

Domain Authority is considered to be one of the ranking SEO factors, domain authority is a key performance metric developed by Moz, which rates any website from 1 to 100. The Domain Authority metric of a website is calculated by the number of backlinks that website has. You can check the domain authority of any website by Moz toolbar or any other third-party tool.

What is Search Engine Submission?

Search engine submission is submitting our website to search engines (Google, Yahoo, and Bing). In other words, it is one way of informing the search engines about the existence of our website, which is then crawled and indexed by the search engines and reflected on the SERP page.

What is Directory Submission?

Directory submission is considered to be a part of the SEO off-Page optimization technique. Directory submission is submitting any website with the relevant details over various web directories under a specific category.

It performs the same function as a phone directory. While you are doing these practices it increases the popularity of your websites with greater online exposure. Most Directory submission sites offer it free of cost and paid.

Read more: Top 50 Free High DA PR DoFollow Directory Submission Sites List

What is Article Submission?

Article submission is considered to be a part of the SEO off-Page optimization technique. Article submission means presenting your articles on online article directories like EzineArticles, GoArticles, ArticleTrader, etc. with proper anchor text for link building. It is performed to increase the authority of any website.

What is Press Release Submission?

Press release submission is also one of the SEO Off-Page optimization techniques. It involves writing press releases about any news and events or updated products released by the organization and submitting them to effective and popular Press Release sites for building incoming links to any specific website. Press Release Submission helps to increase the online visibility of any website.

What are Classified ads?

A classified ad is a practice of advertising your website on local business listing websites. It helps to increase the traffic of your website by local customers. Online classified advertisements are much cheaper than larger display advertisements used by businesses in newspapers and TV.

Read More: Top Free High DA PA DoFollow Business Listing Sites List

What is Forum Posting?

Forum posting is the act of engaging, interacting, writing, sharing your opinion or thoughts with your audience through Forum mediums. Thread means post a question on forum sites. Posting on popular forums is a powerful method of engaging and interacting with new users or persons in the same industry. It helps to brand your business.

Read More: Top 50 Free High DA PR DoFollow Forum Submission Sites List

What is a Business Directory?

A business directory is a website or printed listing of information like business title, description, services, and all details that lists all businesses within some category. Businesses can be categorized by type of business, location, activity, or size.

Read More: Top 50 Free High DA PR DoFollow Directory Submission Sites List

What is Social Bookmarking?

Social bookmarking is one of the off-page optimization techniques and its used to store, organize, search, and manage “bookmarks” of the web pages on social websites. The digital marketer can save these links on popular social bookmarking web pages that they like or want to share.

Read More: Top Free High DA PA DoFollow Social Bookmarking Sites List

What is Social Networking?

Social networking is the practice of sharing your content like text, images, videos, infographics on social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, and youtube.

What is RSS Feed?

RSS (Rich Site Summary or Simple Syndication) is a format for delivering regularly changing web content to users. RSS feeds also provide benefits to readers who want to receive timely updates from their favorite websites.

What is Guest Posting?

Guest posting is the process of publishing your quality content on another person’s website (related to your niche). Guest posting blogs allow showing author biography (writer) at the top or bottom of a guest post. So readers can easily contact the authors through that link.

Conclusion

I hope the above article clearly explained about Top SEO Interview Questions and Answers. It will help those who are all preparing an interview for SEO and people who are willing to know about search engine optimization. If you are a beginner in the SEO industry then our SEO On-Page Optimization techniques and Off-Page Optimization Techniques help you to know about SEO topics indepth.