What is the Importance of SEO Interview Questions and Answers?
SEO is a practice of improving the rank of your website on a search engine results page without advertising. So that business owners and digital marketers give more importance to this technique when compare with other techniques.
In this technique we are using two strategies one is SEO on-page and another one is SEO off-page. These two strategies are the eyes of SEO.
Most Business industries are expecting a well knowledgeable person with SEO knowledge. Because this technique only gives lifelong profit to your business without pay any single amount to advertising.
Here I happy share to share SEO interview questions with fresher and experienced persons to update your SEO skills or enrich your SEO knowledge.
Read More: Which is the best Digital Marketing Course in Coimbatore?
SEO interview questions and answers for freshers
These SEO interview questions and answers will help to get a job for freshers those who are going to attend SEO jobs in Market Industry. SEO interview questions for experienced persons will help to refresh their SEO knowledge.
If anybody wants to get SEO interview questions pdf you can ask directly. We will give you without any charge. Because we are love to share our knowledge of what we learned with everyone.
So I hope SEO interview questions and answers for freshers help to get better knowledge in the SEO field.
Read More: Which is the best Digital Marketing Training in Coimbatore?
Table of Contents
What is SEO and its Importance?
Search Engine Optimization is a technique of making your website on top of SERP for a search query (keyword) entered by a user. In simple words, SEO or Search Engine Optimization tells any practices performed for the improvement of website ranking on the search engine results. It displays unpaid results which are also referred to as “free”, “organic”, “natural” or “earned” results.
What is the World Wide Web?
World Wide Web. … The World Wide Web (“WWW” or “The Web”) is the part of the Internet that contains millions of websites and webpages. Websites are composed of pages and posts linked by internal and external links.
What is a Search Engine?
A search engine is a software or web-based tool that enables users to locate information on the World Wide Web. Popular examples of search engines are
- and MSN Search engines. …
Search engines is a machine that gives the answer the queries entered by the users and give them a list of search results.
Name of a Few Search Engines.
The names of some famous or popular search engines are
Who are the Founders of Google?
The founders of Google software are Larry Page and Sergey Brin.
In which year was Google Founded?
Google software was founded on 4th September 1998.
What is a Domain?
The domain name is used to identify one or more IP addresses. Domain names are used to identify particular Web pages over the internet. For example, in the URL http://www.digitalvishnu.in, the domain name is digitalvishnu.
What is a Domain Extension?
Domain extension found at the end of web addresses. The domain extension of any website is used to specify a country code or any web category. For example, .edu is a domain extension to specify educational institutions as the web category and .in is a domain extension to specify the country as the web category.
What is a Website?
A website contains a collection of web pages that can be accessed by people over the Internet. Websites are generally displayed with domain names or web addresses.
For example, if you type the web address www.digitalvishnu.in over the internet, it would take you to the home page of the actual website.
What is a Web Server?
Web servers are computers that deliver (serve up) Web pages searched by users. Every web server has a specific IP address and possibly a domain name. For example, if you enter the URL http://www.digitalvishnu.in in your browser, this sends a request to the Web server whose domain name is digitalvishnu.in.
What is Web Hosting?
Web hosting refers to any service providing space to store your website content over the Internet. There are different kinds of web hosting services available like Godaddy, Hostgator, Bluehost, Hostinger, Siteground, etc.
What is Crawling?
A crawler is a software program that visits Web sites and reads their pages and other information like text, image, video, link. Once it reads then it will store all the information in its own database. So all the search engines have a unique program called spider or bot.
What is Indexing?
After the crawling process completed crawler stores all the information in its own database. Google uses crawling to collect pages relevant to the search queries and creates an index(Store the data as per category) that includes specific words or search terms and their database. So once the user enters the search query then the crawler displays the stored information to the user.
What is SERP?
Search Engine Result Page or SERP refers to the page that is displayed all the results when a specific search query is entered over the search engine by the user. It can display map results, organic results, ads result, image and video results, rich snippet results, etc.
What is an Organic Result?
Another name for the organic results is “free” or “natural” results. Organic result in SEO represents the listing of the web pages that are relevant to the search query entered by the user. These results come on top without paying any amount to advertising.
What are Paid Results?
Paid results in SEO means the exact opposite of organic results. It generally represents the results of the advertisements that are displayed above the organic results.
Several website owners make payments to search engines to display their websites on top for certain search terms or keywords. These results come on top by paying an amount to advertising.
What is the “Google Auto Suggest” Feature?
Google Auto Suggest is a part of Google’s auto-complete function. When any user enters a search query or some letters over the search field of Google then it shows many associated terms or frequently searched terms to them in a drop-down menu.
Such suggestions are the collection of the most frequently searched terms over the Google search engine by users.
For example, as you start to type Digital Marketing for, you might see other popular Digital Marketing related searches like “ Digital Marketing Course” or “ Digital Marketing Training”.
What is On-Page SEO?
On-page SEO is one of the SEO practices. It refers to make changes of content within the websites to get a higher ranking on SERP and obtain more relevant traffic from the search engines.
On-page SEO is related to the optimization of the following areas like meta tags, title tags, meta description, links, images, and heading tags.
What is the Off-Page SEO?
Off-page SEO is another SEO practices. It is the link building practices. i.e., backlink building technique.
It refers to the promotional activities, such as content marketing, social media, and link building performed outside of the web page to improve its search ranking.
What is the Definition of a Keyword?
Keyword means any word serving as a key to the results displayed on SERP. Keyword in SEO refers to the key phrases and combination of the words included in the content which helps the users to find the specific website content by entering relevant search queries over the search engines.
What is a Long-Tail Keyword?
Long-tail keywords are containing more than 4+ words that make search results highly specific. These long search queries are used by smart SEO experts when they attempt to get quality traffic to their websites rather than having random traffic and increase their lead conversion ratio. Also, long-tail keywords are easy to rank when compare to one or two-word keywords.
- One word keyword: Marketing
- Two-word keyword: Digital Marketing
- Three-word keyword: Digital Marketing Course
- Long-tail keyword: Digital Marketing course Coimbatore.
What are LSI Keywords?
LSI (Latent Semantic Indexing) keywords are significant words that are associated with the main keyword.
How to find LSI keywords?
Let’s assume if you are writing about Off-Page SEO. Now, search for your keyword (Off-page SEO) in Google and scroll down to the “Searches related to…” area at the bottom of the page. You can see more keywords. Those keywords are LSI keywords of the main keyword.
All search engines encourage the use of LSI keywords in their content. If you use the LSI keyword in your content then it will rank quickly.
What are Heading Tags?
In SEO, heading or header tags are used to enrich your content from the web page. There are 6 heading tags used in SEO. It varies from H1 to H6, header tags. You should use the H1 tag only one time in your article.
What is Canonical URL?
If any website can be accessed by two or more URLs then canonical issues will arise. If these issues arise then Google Search Engine (SEO) penalized the website and down your website rank on SERP.
URL-1. https://digitalvishnu.in URL-2.https://www.digitalvishnu.in
When someone types these two URLs on Search Engine, both URLs will direct to the same website this means your site has some canonical issues.
How to Avoid:-To avoid the canonical issue, you have to fix one URL out of two in the Canonical tag option of your website so that Google can understand which one URL is virtual.
For example, most people think that the following URLs same:
But technically all of these URLs are different.
What is Page Title?
Page title, also known as the title tag. It is a phrase used for describing your webpage content. This title tag will appear on the search result pages just above the URL (see below) and also appear at the top of a browser.
What is the definition of URL?
Uniform Resource Locator (URL) tells users to identify and locate resources and documents on the web.
What is SEO Friendly URL?
When you make your URL becomes SEO friendly then search engines can understand a page topic easily. Google’s Matt Cutts has stated that Google gives more weight to the first 3-5 words in a URL.
So try to make your URLs short and simple. And always try to include your target keyword in your URL. For example, if your article discusses Google Ranking Factors then your URL should be like this:
What are Meta Descriptions?
Meta descriptions are HTML attributes that provide an accurate description of any web page content. These descriptions act as preview snippets of the website on the SERP page.
Meta descriptions should be within 150 characters and it enhances the promotional value of the web pages, and it helps to increase user click-through ratio.
What are Backlinks?
Backlinks are also called inbound or incoming links that help users to direct from one web page to the other web pages. These links play an important role in SEO. The definition of backlinks is links coming from other website to our website.
When Google’s search engine views more authority backlinks to your website, it could consider the page to be more relevant to the search query. So search engine improves its organic ranking on SERPs.
What is a Do-Follow link?
All the search engines count dofollow links as a quality backlink to your website. It means the website tells the search engine to crawl and index the link. The dofollow link passes the link juice to your website.
What is a No-Follow link?
A No-Follow link is exactly the opposite of a Do-Follow link which tells the search engine do not to allow the Google bots to follow them and it is not pass the link juice. These links cannot be crawled and indexed by search engine robots; only humans can do it.
What is Internal Linking?
Internal Linking is a process of making hyperlinks within web pages. Connections made in the same domain. It is another way of directing our visitors from one webpage to another webpage of the same website.
What are Incoming Links?
Inbound Links are also known as incoming links or backlinks. It refers the hyperlinks coming from another webpage to our website.
Inbound links can be based on text, images, videos, and graphics. However, text-based inbound links are more useful in getting greater traffic and improving the Page Rank level of any webpage.
What is an Outgoing Link?
An outbound link is a hyperlink that going from your website to another website. For example, if you give links to other third-party web pages from your website, those would be external links to your site.
Making a few outbound is a best practice in SEO as they provide your web pages with more quality and value for the search engine ranking. All search engine counts outbound links as third-party votes which improve the ranking of your web page.
Why are Backlinks Important in SEO?
From an SEO point of view, there is a difference between backlinks and quality backlinks. The entire search engine insists the following practice to a website owner is the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages is the better way to rank your website on top of the SERP.
What is Robots.txt?
Robots.txt is one way of telling the Search Engine crawlers about the web pages on your website which you do not want them to crawl and index.
If you want to block all search engine robots crawl your website then just put the following code:
If you want to block only Google from crawling your website, just put the following code:
It is important to handle the robots.txt file on your website.
What is HTML Sitemap?
Sitemap file indicates all links of the website in one link. HTML sitemap contains all formatted text files, image files, video files, and linking tags of any website. It helps to search engine crawler to crawl all the web pages easily.
HTML sitemap is specifically useful when you have a large website with multiple web pages. Because it helps you to search engine crawler easily navigate your website for crawling and improve your website by listing all the web pages in one place in a user-friendly manner.
What is XML Sitemap?
XML or Extensible Markup Language is understood by all search engines. The XML sitemap file informs the search engines about the number of pages present on your website, the frequency of their updates, and the time of the last modifications performed on them. It is a universal understandable sitemap file for all search engine bot.
An example sitemap file: https://www.example.com/sitemap.xml
How can we check what pages are Indexed in Google?
There are two ways to check if the webpages of any specific website are indexed by Google or not.
- The first way is you can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on webmaster clicking on the tab “Index status” would show the numbers of pages indexed by Google.
- Second way is you can also perform a manual search on Google by typing on the Google search bar site:domainname.com, and the number of pages indexed of the specific website would reflect on the SERP.
What are Doorway Pages?
Doorway Pages also known as entry pages, refer to web pages or websites. These pages are developed for a higher ranking website when specific search queries are entered by users. If a visitor clicks a typical doorway page from a search engine results page, in most cases they will be redirected to another page.
What are 404 Errors?
404 errors page will appear when a specific URL is renamed or becomes non-existent. The interesting fact is, Google does not punish any website for 404 errors.
But if your website has too much 404 error it will hurt your website rank. If the search engines regularly fail to crawl the internal links of any website, then the search ranking of that website is very likely to drop with low traffic.
What is Anchor Text?
Anchor text is a clickable text. that was linked by hyperlink. These texts are denoted by underlined and blue in color. Anchor text helps users to connect relevant to the source page or content page.
Anchor texts can be of different types such as keyword-rich anchor, generic anchors, branded anchors, image anchors, video anchors, etc.
The best practice of Anchor text in SEO is it should be relevant to the page you’re linking to, rather than generic text like click here, read more.
What is Image Alt Text?
Google Bots cannot understand the images on the web. Therefore, we use alt attributes. It helps the search engine to understand what an image is all about. The Image Alt text represents an alternate text for an image.
If I use the proper keywords for alt tags then it can increase the SEO ranking of your website’s images in Google images search results.
What is Google Webmaster Tools/Google Search Console?
Google changed the name of Google Webmaster Tools to Google Search Console on 20th May 2015. Google Search Console helps the business owners, SEO experts, site administrators, and web developers to see
- Crawl errors,
- Crawl stats,
- Index error, and
What is 301 Redirect?
301 redirect is one of the most effective ways to redirect any page to another page on any website. When a web page address has been changed permanently or a post address changed permanently, it is best to use 301 redirects which will redirect all the users from the existing page address to the new web address.
With this redirect, the search engine passes all the values from the existing website to the new website. 301 redirect also pushes all the link juice to the new web address that keeps the ranking of the website without any loss.
What is Google Analytics?
Google Analytics tool was launched in 2005 by Google. Google Analytics is one of the most authoritative analytical tools in SEO, which helps webmasters to track and monitor the traffic on their websites. It is a free service offered by Google.
One of the added advantages of using Google Analytics by the webmaster is that it can be integrated with other Google products such as Public Data Explorer, Google Adwords, Google Search Console, etc.
What is Google PageRank?
Google PageRank is a metric used by Google. Page rank metric varies from 0 to 10. It is determined by the relevancy of one web page based on the number of quality backlinks it contains.
In other words, PageRank considers backlinks as votes, which means if Page A links to Page B then Page B is voted by Page A.
What is Domain Authority?
Domain Authority considered to be one of the ranking SEO factors, domain authority is a key performance metric developed by Moz, which rates any website from 1 to 100. Domain authority metric of a website calculated by the number of backlinks that website has. You can check the domain authority of any website by Moz toolbar or any other third party tool.
What is Search Engine Submission?
Search engine submission is submitting our website to search engines (Google, Yahoo, and Bing). In other words, it is one way of informing the search engines about the existence of our website, which is then crawled and indexed by the search engines and reflected on the SERP page.
What is Directory Submission?
Directory submission is considered to be a part of the SEO off-Page optimization technique. Directory submission is submitting any website with the relevant details over various web directories under a specific category.
It performs the same function as a phone directory. While you are doing these practices it increases the popularity of your websites with greater online exposure. Most Directory submission sites offer it free of cost and paid.
What is Article Submission?
Article submission is considered to be a part of the SEO off-Page optimization technique. Article submission means presenting your articles on online article directories like EzineArticles, GoArticles, ArticleTrader, etc. with proper anchor text for link building. It is performed to increase the authority of any website.
What is Press Release Submission?
Press release submission is also one of the SEO Off-Page optimization techniques. It involves writing press releases about any news and events or updated products released by the organization and submitting them to effective and popular Press Release sites for building incoming links to any specific website. Press Release Submission helps to increase the online visibility of any website.
What are Classified ads?
A classified ad is a practice of advertising your website on local business listing websites. It helps to increase the traffic of your website by local customers. Online classified advertisements are much cheaper than larger display advertisements used by businesses in newspapers and TV.
What is Forum Posting?
Forum posting is the act of engaging, interacting, writing, sharing your opinion or thoughts with your audience through Forum mediums. Thread means post a question on forum sites. Posting on popular forums is a powerful method of engaging and interacting with new users or persons in the same industry. It helps to brand your business.
What is a Business Directory?
A business directory is a website or printed listing of information like business title, description, services, and all details that lists all businesses within some category. Businesses can be categorized by type of business, location, activity, or size.
What is Social Bookmarking?
Social bookmarking is one of the off-page optimization techniques and its used to store, organize, search, and manage “bookmarks” of the web pages on social websites. The digital marketer can save these links on popular social bookmarking web pages that they like or want to share.
What is Social Networking?
Social networking is the practice of sharing your content like text, images, videos, infographics on social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, and youtube.
What is RSS Feed?
RSS (Rich Site Summary or Really Simple Syndication) is a format for delivering regularly changing web content to users. RSS feeds also provide benefits to readers who want to receive timely updates from their favorite websites.
What is Guest Posting?
Guest posting is the process of publishing your quality content on another person’s website (related to your niche). Guest posting blogs allow showing author biography (writer) at the top or bottom of a guest post. So readers can easily contact the authors through that link.