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No.1 SEM Course in Coimbatore

Best SEM Course in Coimbatore


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SEM Course in Coimbatore is one of the most effective courses that guide you to tell the easy ways to market a business. With the right strategy and a bit of design work, you can be making money with your online marketing campaign. Search Engine Marketing (SEM) is a process through which you can improve your visibility in search engines. In other words, it’s a way of increasing your website’s search engine rankings and making it easier for people to find you. To avoid any confusion, when we talk about SEM, we’re also talking about paid advertising on search engines. So if you’re going to learn how to do SEO in Coimbatore or how to do PPC in Coimbatore, then it’s essentially the same thing as learning SEM.


best sem course in coimbatore

SEM Course Details

Learn SEM Course in No.1 SEM Training Institute in Coimbatore

You May Become a Master in SEM Tools

google ads
google keyword planner
google merchant center
google mobile friendly test

Have you Confused About Choosing the Right Institute to Learn SEM Course in Coimbatore?

Industry Recognized SEM Certification from Digital Vishnu

The SEM Course certificate is a certificate that will be offered by the Digital Vishnu, Coimbatore. The course modules are taught by more than 7+ years of Google Ads experts and will take about 2 weeks to complete. The certificate is designed to make students competent in issues Google search campaign, display campaign, mobile app campaign, video campaign, shopping campaign, analytics, and other related things.

SEM certification

Why Should I Learn SEM Course in Coimbatore?

  1. To get an understanding of the principles and tactics for successful AdWords management.
  2. To get better results from your AdWords campaigns.
  3. To help your business grow online.
  4. To improve your online marketing.
  5. To save time and money.
  6. To help you work more efficiently.
  7. To grow your business and achieve your personal goals.
  8. To create an advantage for your business along with your competitors.
  9. To create a sustainable business model.
  10. To effectively manage a large number of campaigns.
  11. To improve your conversions and ROI.
  12. To enhance your online presence, brand awareness,n9 and credibility.
  13. To gain visibility and credibility.
  14. To improve your search engine rankings and increase organic traffic.

To gain access to the largest global network of potential customers.

why should learn sem course in coimbatore

Syllabus of SEM Training in Coimbatore

Module 1: Introduction to Google Ads

  • Overview of Google Ads
  • Account Setup in Google Ads
  • Billing Methods overview
  • Old Version vs. New version of Google Ads
  • Google Ads Interface Tour
  • Basic Google AdWords Terminology
  • Recent updates in Google Ads
  • Google Ads Account structure
  • Account Limits
  • Ad Groups and Keywords Setup

Module 2: What is an Ad Group?

  • How to set up Ad Groups in Google Ads
  • Keyword Research for Ad Group
  • Keyword Match Types Overview
  • Broad Match Keyword Type
  • Broad Match Modifier Keyword Type
  • Phrase Match Keyword Type
  • Exact Match Keyword Type
  • Negative Match Keyword Type
  • Google Ads Keyword Planner Tool
  • How to Campaign Setup

Module 3: Types of Google Ads Campaigns

  • Search, Display, Video, Shopping, Mobile App
  • Location settings and Advanced Target Location settings
  • Language, Networks and Devices Settings
  • Different Type of Bidding Strategies
  • How to do Budget Settings
  • Ad Schedule: Start date, end date, ad scheduling
  • Ad delivery and Ad Rotation

Module 4: Search Ads Campaign

  • What is Google Search Ads
  • Objectives of Search Campaign
  • Search Ads Bidding Strategies
  • Budget Settings in Search Ads
  • Audience Targeting Methods in Search Ads
  • Demographic Targeting in Search Ads
  • How to do select proper Keywords
  • Types of Ad Formats in Search Ads
  • Conversion Tracking

Module 5: Display Ads Campaign

  • What is Google Display Ads
  • Objectives of Display Campaign
  • Display Ads Bidding Strategies
  • Budget Settings in Display Ads
  • Audience Targeting Methods in Display Ads
  • Demographic Targeting in Display Ads
  • Content-based Targeting
  • Automated Targeting
  • Types of Ad Formats in Display Ads
  • Creating Custom Ads
  • Conversion Tracking

Module 6: Video Ads Campaign

  • Importance of Video Ads Campaign
  • Setting a video Campaign
  • Youtube Video Promoting methods
  • Different Bidding types in Video Ads
  • Type of youtube ads
  • Reporting and analysis
  • Conversion Tracking

Module 7: Mobile App Ads Campaign

  • What is Google Mobile App Ads
  • Objectives of Mobile App Ads
  • Mobile App Ads Bidding Strategies
  • Budget Settings in Mobile App Ads
  • Audience Targeting Methods in Mobile App Ads
  • Demographic Targeting in Mobile App Ads
  • How to Upload Mobile App on Google Play Store
  • How to Increase Mobile App Download
  • Conversion Tracking

Module 8: Shopping Campaign

  • What is Shopping Ads
  • Objectives of Shopping Ads
  • Shopping Ads Campaign Setup
  • Google Merchant Centre Overview
  • How to Create Product groups
  • Different types of Ad Formats
  • Reporting and analysis

Best SEM Online Course Training

Get started with Pay-per-Click (PPC) Advertising Training from Digital Vishnu and learn how to rank your website on top in Paid and Organic Search Engines!. We are the best SEM online Course Training with the Search Engine Marketing industry experience Trainer. Our training program is mixed with both practical and live examples. Our trainers are well experienced. We are limiting the batch members to give better in-depth knowledge about SEO Courses to our students. We are also providing Search Engine Marketing Courses in Coimbatore in a Successful manner.


Many Peoples like college students, Business owners, industrialists, IT sector employees are learning SEM Course training in both classroom and online modes. Online SEM Course in Coimbatore is an online training course that teaches people how to use Google AdWords. The course consists of over 8+ hours of video lessons, interactive quizzes, and case studies from the Coimbatore-based trainer.


This online course is highly recommended for individuals who would like to learn how to use Google AdWords well and have a clear idea of what they need to do with their ads. The course has been designed in such a way that it is easy to follow and understand for anyone even if they are not technologically adept. The trainer has a very friendly approach in the sessions which makes the course very interesting.

Key Features : SEM Training in Coimbatore

Digital Vishnu instructor

Learn From Industry Experts


100% Practical Training

Instructor-led Training

daily task

Daily Task


5+ Certifications


Internship Opportunity


Backup Recorded Videos

Live Project


Placement Assistant

SEM Course Overview

Search Engine Marketing is a process to promote your business brand’s presence through paid advertising via search engines. This Search Engine Marketing certification training course provides knowledge about the detailed study of PPC, Google Ads, building paid advertising campaigns, tracking, optimizing, and remarketing. You can get hands-on experience through live projects to understand the requirements of SEM in the market industry.


SEM Course will help you to reach your business products or services to your target audience instantly through paid advertising. So you can get immediate traffic, leads, sales. This course helps you to how can you show your ads to your audience through following target methods like keyword, placement, Interest, Audience, Demographics, etc.,


The course has been designed for an audience that desires to use SEM as an integral part of their digital marketing strategy. The goal is to provide students with a set of practical tools and frameworks that they can apply immediately in their marketing activities. The course will start by providing insights on how to conduct market research, how to build relevant landing pages, and how to find, contact, and work with agencies. Students will also learn about conversion optimization techniques, analytics, remarketing campaigns (Google Display Network), Google AdWords advertising platform- campaigns

SEM Course Overview

Why Should I Study SEM Course in Coimbatore?

What will you learn in this SEM training course?


  • Introduction about Search Engine Marketing
  • Various features of the Google AdWords program
  • How to choose the right keywords for the advertising campaign
  • Types of keyword match types and their significance
  • Familiarize with the PPC auction model
  • How to set up the ad campaign and the right pricing
  • How to build the campaign based on various conversion factors
  • How to analyze the performance with the right metrics
  • How to create dynamic ads and split test campaigns
  • Google Display Network and video ad campaigns
  • Google Search Network and text ad campaigns
  • Google Display Network and shopping ad campaigns

Who should learn this SEM Course training?


  • Digital Marketing Professionals,
  • Advertiser,
  • Analytics
  • Manager,
  • Project Managers,
  • Entrepreneurs,
  • Sales & Marketing Professionals,
  • Business Analyst, Business owners,
  • Students (BBA, MBA, B.E, COMMERCE…),
  • Freelancers, and Other Professionals (IT, HR..)

What are the prerequisites for taking up this SEM course training?


There are no prerequisites for taking up this SEM course training.


Why should you take up this SEM Course training?


In this digital marketing era, every organization needs to have a digital presence for promoting its business products or services across the globe. Google AdWords is the biggest advertising platform on the Internet to reach out your business products to your target audience. Most business organizations are already using the Google AdWords platform to promote their products and a lot of organizations will try to know about this technique to brand their business to get more traffic. So, SEM creates huge opportunities for professionals who are having the right training in PPC and have earned the Google AdWords Certification from Google. This SEM Course training will prepare you to take up top jobs in the Search Engine Marketing domain.

Why Should Study SEM Course in Coimbatore

Google Ads Certification Course

This Search Engine Marketing course training is designed for advertising your business on search engines successfully. We are providing enough training to clear the Google AdWords Certification exams conducted by Google. The entire course content is shaping your SEM professional and helps you clear the certification exam with ease and get the best SEM jobs in top MNCs.


During this SEM training, you will be working on real-time industry projects and assignments that will help you to handle any client projects without hard. Hence this course helps you to shape your career in the SEM field effortlessly.


At the end of this SEM training Course, we will conduct the quiz exams that are perfectly the same as the type of questions that were asked in the Google Ads certification exam and it helps you score better marks.


Digital Vishnu Course Completion Certificate will be awarded based on the completion of the project work that we assign to you (after the expert review) and upon scoring at least 60% marks in the quiz(mock test).

google ads certification

What does SEM stand for?

SEM stands for Search Engine Marketing that is a practice of promoting any business products or service through paid advertising. Through this method, you can increase your website traffic, sales, conversion. If any business owner needs immediate customer visibility to their business then they may go for SEM practices.


Search engine marketing, or SEM, means one of the most effective ways to grow your business visibility in a competitive marketplace. Because there are more competitors relevant to your field are trying to show their business to the potential customers through the organic way.


So if you are entering as a new one in the marketing field then you need to brand your business to your customers. Hence SEM provides that opportunity to advertise your brand to your potential customers.

what is search engine marketing

SEM Courses in Coimbatore

If you want to learn SEM Courses in Coimbatore there are many resources are available to take that course and get certificates once you complete those courses successfully.


Here I want to mention one of the free platforms to take an SEM course online is Google. Yes. Google provides that wonderful opportunity to learn PPC advertising courses in a free manner. But many institutes say offering PPC advertising courses is free by word of mouth only.


Once you take SEM Course training online in Google they provide certifications also at the end of the course duration. If you want to get that certificate you must clear the exam conducted by Google.


Most companies accept you are a PPC advertiser once you have that certificate. Even though you learned an SEM course in private institutes most of the company thinks if you have a Google Ads certificate then you’re eligible for a PPC advertiser.

Search Engine Marketing Strategy

To get successful in Search Engine Marketing you should create strategies. For that, you need to do first create an SEM plan. Here I am going to discuss a few points to remember while creating Search Engine Marketing strategies.


  • Find who is your target audience?
  • Define your business goals.
  • Get ready with free tools like Google for SEM.
  • Frequently test your keywords in SERP.
  • Always use fresh content to your website, update your web design and speed.
  • Start with your quality link-building techniques.
  • Think to add extra things outside of your website. i.e., Create some videos related to your niche and post them on YouTube
  • Add more articles about your website in article submission sites and ask them to provide a link to your site along with the article
    Update your website blog or RSS feed regularly.
  • Track your website performance using tracking software like Google Analytics.
  • Compare the daily result with previous data.
  • Perform A/B test
search engine marketing strategy

Search Engine Marketing Benefits

There are many benefits you can get when you are using Search Engine Marketing. Because it is based on Advertising. When you are paying more amount to search engines then that will show your ads on top of the search engine result page. So SEM works based on bidding. Here I am list out the top 10 Search Engine Marketing Benefits.


  • Reach Your Targeted Audience Instantly.
  • Increase Your Business Brand Awareness.
  • Create Location Targeted Search Ads and Display Ads.
  • Implement and Manage Ads Easily And Quickly with basic Ads Knowledge.
  • Target The Right Audience Through Various Targeting Options like Keyword, Placement, Behavior, etc.,
  • Increase Website Traffic Through Ad Visibility.
  • Pay Only Per Action like Click or View.
  • Test And Measure Your Performance Frequently.
  • Increase Sales and ROI for Your Business.
  • Track Your Website Result by Analytics.
  • Drive Visitors to your local store.
  • Get Customer details through the lead generation form.
  • Increase your video views.
  • Increase Your business Application installs.
  • Increase sales of your business products by shopping advertisements.
  • Increase customer contacts with your business through phone calls.
search engine marketing benefits

FAQ's about SEM Course in Coimbatore

This Digital Vishnu Search Engine Marketing course training provides you how to create and manage paid advertisements, learning Google Ads, how to develop advertising campaigns and how to track, optimize and monetize the campaign using industry best practices. This entire course content helps to fulfill the requirements of crack the Google AdWords Certification.


During search engine marketing course training, you will be working on real-time industry projects and step-by-step assignments that have high relevance in the corporate world, and the advanced SEM course curriculum is designed by industry experts. After completion of the training course, you can apply for some of the best SEM jobs in top MNCs around the world at high salaries. Digital Vishnu offers lifetime access to SEM Course videos, course materials, 24/7 support.

At Digital Vishnu, you can enroll your name in either the instructor-led online training or classroom training. Apart from this, Digital Vishnu also offers corporate training for organizations to upgrade their knowledge in SEM. All trainers at Digital Vishnu have enough years of relevant industry experience, and they are actively working as consultants in the same domain, which has made them subject experts.

Digital Vishnu is offering 24/7 support to solve your query, and you can raise your doubt with the dedicated support team at any time. Additionally, we provide email support for all your queries. If your query does not get resolved through email, then we can also arrange one-on-one sessions with our expert trainers. You can contact Digital Vishnu support even after the completion of the training. We also do not put a limit on the number of tickets you can raise for doubt clarification.

Digital Vishnu is offering you the most advanced, updated, relevant, and high-value real-world projects as part of the SEM Course training program. In this way, you can implement what you learning throughout this course. Our training methodology designed with multiple projects that thoroughly test your skills, learning, and practical knowledge, making you a completely industry-ready person.


At the end of this course, you will get enough knowledge to work on highly exciting projects in the domains of high technology, eCommerce, marketing, sales, networking, banking, insurance, etc. After completing the projects successfully, your knowledge will be equal to 6 months of industry experience person.

Digital Vishnu actively provides placement assistance to all the learners who have successfully completed the training in our training institute. We also conduct the mock test that will help you with the job interview and resume preparation as well.

You can definitely switch over from self-paced training to online instructor-led training at any time. You can join the upcoming batch, which will be properly notified to you.

Once you complete the SEM Course training program at Digital Vishnu, you can eligible for working on real-world projects, quizzes, and assignments and scoring at least 60 percent marks in the qualifying exam, you will be awarded a Digital Vishnu course completion certificate. This certificate is very well recognized in all organizations, including over top MNCs and some of the Reputed companies.

Apparently, no. Our job assistance training program is aimed to help you to land your dream job. It offers a possible opportunity for you to explore your knowledge in various competitive openings in the corporate world and find a well-paid job, matching your profile. The final decision of hiring you in the company will always be based on your performance in the interview and the requirements of the company.

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