Best SMO Course Coimbatore


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SMO Course in Coimbatore is one of the most popular course that guide you to tell the easy ways to market a business product or service through popular social media platforms like Facebook, Twitter, Instagram, LinkedIn and Youtube. With the right strategy and a bit of design work, you can be making money with your online marketing campaign. Social Media Optimization (SMO) is a process through which you can improve your visibility in social media. In other words, it’s a way of increasing your website’s visibility and making it easier for people to find you. To avoid any confusion, when we talk about SMO, we’re also talking about free promotion on social media. So if you’re going to learn how to do SMO in Coimbatore, then it’s essentially the same thing as learning SMO.

SMO Course Training Details

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Industry Recognized SMO Certification from Digital Vishnu

The SMO Course certificate is a certificate that will be offered by the Digital Vishnu, Coimbatore. The course modules are taught by more than 8+ years of social media optimization experts and will take about 2 weeks to complete. The certificate is designed to make students competent in issues create Facebook business page, Instagram business page, LinkedIn business page, twitter personal account for promote your business product or service through social media channels, analytics and other related things.

SMO Course Certificate

Why Should Learn SMO Course in Coimbatore?

  1. Social media optimization can help you increase your online presence and improve the reach of your business.
  2. You will be able to generate content that is relevant to your target audience via social media optimization by targeting keywords which are relevant such as hashtags, branded promotions, and new product updates.
  3. You will be able to learn how to leverage Google Analytics with social media platforms so that you are more aware of customer demographics, their interests, what they’re talking about and where they spend most of their time in the online world.
  4. Through this course, you will be able to use social media optimization and the right content strategy so that you can generate leads, increase site traffic and convert visitors into buyers through your social media outlets.
  5. The course is designed to help you learn how to take your strategy a step further and learn how to drive traffic through social media outlets.
  6. The course is useful for both beginners and experts who want to leverage social media for their online marketing campaigns.
  7. If you are looking to learn the latest in SEO and SMO, this is a high-quality course that will help you stay ahead of your competitors.
Why Should Learn SMO Course in Coimbatore

Syllabus of SMO Course in Coimbatore

Module 1: SMO Introduction
  • Introduction to Social Media
  • Advantages Over Online Marketing
  • Social Media Strategy
  • Network Optimization
  • Brand Management Strategies
  • Network Profile Creation
  • Social Media Key Concepts
Module 2: Facebook Optimization
  • Latest trends
  • Difference between Profiles, Places, Groups and Pages
  • Social media and communications strategy
  • Open Graph
  • Frictionless sharing
  • Facebook Connect (Like, Share, Comment)
  • Facebook Pages (Creating, Managing, Retention)
  • Pages (Dos and Don’ts)
  • Facebook Apps
  • Measuring and Monitoring
  • Sponsored Stories
  • Facebook Places and check-ins
  • Advantages and challenges
Module 3: Instagram Optimization
  • Latest trends
  • Difference between Profiles, Places, Groups and Pages
  • Social media and communications strategy
  • Open Graph
  • Frictionless sharing
  • Instagram Connect (Like, Share, Comment)
  • Instagram Pages (Creating, Managing, Retention)
  • Pages (Dos and Don’ts)
  • Instagram Apps
  • Measuring and Monitoring
  • Sponsored Stories
  • Instagram Places and check-ins
  • Advantages and challenges
Module 4: Twitter Optimization
  • Introduction to Microblogging and Twitter
  • Twitter Demographics
  • Use for reputation, promotion, sales, conversing.
  • Who to follow
  • Tweeting
  • Tracking Code
  • Ghostwriters and the importance of disclosure
  • Twitter Lists
  • Twitter Account Promotion
  • Searching tweets and users
  • Measuring Influence
  • Tools
Module 5: LinkedIn Optimization
  • Introduction to LinkedIn
  • Creating the right profile and settings
  • Increasing reach and visibility
  • LinkedIn Groups
  • Answers, events, messaging and testimonials
  • Company Pages
Module 6: Youtube Optimization
  • Online video – content is king
  • Viral films and brand
  • Defining your goals, metrics and budgets
  • Social sharing, comments and reviews
  • Getting an audience
  • Creating and managing an account
  • Using Ads inside Videos
  • Promoting YouTube Videos

Key Features : SMO Training in Coimbatore

presentation logo

Learn From Industry Experts


100% Practical Training


Instructor-led Training


Daily Task


Internship Opportunity 


Doubt Sessions


Backup Recorded Videos


Live Project


Placement Assistant

Best SMO Training in Coimbatore

Digital Vishnu is the Leading SMO Training in Coimbatore. Social media optimization training is the use of marketing techniques to increase the visibility of a product, service, or idea. Can be done by creating business content for social media platforms with a focused target audience in mind.

The scope of a social media optimization strategy is focused on your audience, your industry, and your target market. The social media optimization plan should also focus on the tactics you would like to record and the goals you would like to accomplish through this strategy. A social media optimization plan can include various methods of taking action. One must think about what strategies they are going to use depending on their personal or business needs.

Social media optimization training can be a challenge for both businesses and individuals. Social media is a vast range of tools and platforms that contain a variety of actions users can take based on the platform. A training company must focus on setting its users at ease so they feel comfortable taking action with social media websites and platforms. There are many mistakes that people make when it comes to social media optimization techniques. These mistakes can hinder a business’ or an individual’s success in social media marketing.

Social media is a new tool and many website owners, business owners, and even individual users do not know how to use it. As more websites begin incorporating this tool into their page, it becomes important to set up the right strategy for one’s social media marketing. A popular platform is Facebook. For those who have not been to Facebook, there is the option of creating a page for one’s company or product. A user will also be able to “like” users’ pages, and then that user’s page will appear in the news feed of the person who liked them. Text posts, Image posts and Video posts can also be made on Facebook.

SMO Training Syllabus :

  • Introduction to Social Media Optimization
  • Creating a Social Media Strategy for different social media platforms
  • Understanding Paid, Earned, and Owned Social Media
  • Social Sharing
  • Blogging for Business page
  • Finding & Communicating with Influences
  • How to post a business-related video on social media channels
  • Business page creation on Facebook, Twitter, Instagram, Linked In and Pinterest.
  • Social Networking & Facebook
  • Promote content on the Facebook Business page
  • Microblogging & Twitter
  • Promote content on the Twitter account
  • Online Reputation Management
  • Social Media Measurement
  • Social Media Analytics
  • Promote content on the LinkedIn Business page
  • Promote content on Pinterest

Social Media Optimization Strategy

  1. Creating a video or slideshow so that people can see you in action if they don’t know what you’re about. You can do this by recording your own video, airing on Facebook or YouTube. Or you can create a slideshow for yourself, so as to give potential clients a sample of what your work looks like.
  2. Creating a profile picture that makes you look professional. Be sure to have your logo and website URL in the photo, as well as your contact information. This will help people see that the person they’re talking to is trustworthy and knowledgeable about their subject area or field.
  3. Uploading images of your business card, so people can see what you look like in real life (which is always better than a standard photo). If possible, use a sharp headshot photograph taken by an experienced photographer. But if you don’t have time to find a photographer or don’t have one on hand, you can just use a picture of yourself with your name clearly visible.
  4. Creating a professional bio that highlights both your personal and professional accomplishments. This helps people quickly see if you’re someone they need to know, or if they should pass by your profile without looking at it.
  5. Creating a link to your website or social media account from your bio, so that people can visit your website or read something about what you do.

SMO Course FAQ

There is no constraint to learn this course. Even though a person who has basic internet skills and at least one degree can attend an SMO course in Coimbatore. Most of Business owners, Job seekers, Students, IT employees and Web developers learn this course nowadays.

You can start an SMO course from Social Media platforms. You can learn the following things in our course modules:

  • How social media platform works?
  • How to create a Social media business page and personal account?
  • How to promote business products or services through the business pages?
  • When will post content on social media pages?
  • How to see insights?

Basically, the course duration will be 2 to 3 weeks. But if you want to learn in-depth about each and every social media platform it may take 1 – 2 months.

Most SMO Institutes in Coimbatore charges 8k – 10k fees for Advanced SMO training in Coimbatore. But I can’t give a guarantee they will complete the full syllabus. If you want to ask any query about SMO course in Coimbatore then you may feel free to contact +91 – 9600231980.