Digital Vishnu Academy in Coimbatore offers the best SEM (Search Engine Marketing) course training, covering Google Ads, PPC advertising, display campaigns, remarketing, video marketing, and more. Our hands-on training approach ensures you can run profitable ad campaigns from day one.
SEM is a paid digital marketing strategy that drives targeted traffic to websites through platforms like Google Ads. It is also called Pay-Per-Click (PPC) advertising, where you pay only when someone clicks your ad. SEM gives you precise control over who sees your ads based on geography, language, device, age, gender, and time of day.
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About the Google Ads Programme at Digital Vishnu Academy
Our Google Ads training covers search network campaigns, display ads, shopping ads, video ads, Gmail ads, and remarketing. You will learn how to analyze business goals, structure ad accounts, create campaigns, set bidding strategies, conduct keyword research, track conversions, and prepare performance reports.
SEM Course Syllabus
Module 1: Introduction to Paid Advertising
- What is paid advertising and what are its benefits?
- Business objectives in paid ads
- Branding campaigns explained
- Types of paid advertising channels
- Paid bidding strategies overview
- What are Ad Networks?
Module 2: Introduction to Google Ads
- Overview of Google Ads platform
- Account setup and billing methods
- Difference between old and new Google Ads interface
- Basic Google Ads terminology
- Recent updates in Google Ads
- How to structure your Google Ads account
Module 3: Pay Per Click (PPC) Campaigns
- Types of campaigns and their objectives
- Location targeting and language settings
- Understanding Google Partners
- Bidding strategies and budget definition
- Ad scheduling, ad delivery, and ad rotation
Module 4: Ad Groups and Keywords Setup
- What is an Ad Group and how to set one up?
- Keyword research techniques
- Keyword match types: Broad, Broad Modifier, Phrase, Exact, and Negative match
- Using the Keyword Planner Tool
- Creating plans with traffic estimations
Module 5: Ad Formats and Guidelines
- Types of Google Ads formats
- Responsive ads and call-only ads
- Ad structure, elements, final URLs, and mobile URL options
- Google Ads policies and copyright guidelines
Module 6: Google Ads Auction and Bidding
- How the ads auction works
- Ad Rank, Quality Score, and how to improve them
- Improving ad relevance, landing page experience, and CTR
- Actual CPC calculation and bidding strategies
- Auction Insights Tool
Module 7: Ad Extensions
- Sitelinks, Callout, Structured Snippet, and Call extensions
- Message, Location, Affiliate Location, Price, Promotion, and App extensions
- Automated extensions overview
Module 8: Conversion Tracking
- Types of conversions: website, app, call, and offline
- Implementing conversion tracking
- Analyzing conversion reports
- ROI calculation
Module 9: Campaign Reports Analysis
- Key Performance Indicators (KPIs)
- Segmenting and filtering data
- Search Terms, Auction Insights, Keyword, and Dimensions reports
Module 10: Display Ads Campaign
- What are Display Ads and how do they work?
- Audience targeting, demographic targeting, and content-based targeting
- Custom ads creation and Gmail Ads campaigns
Module 11: Remarketing Campaign
- What is remarketing and how to build audience lists
- Types of remarketing: website, app, customer list
- Creating remarketing campaigns, ads, and conversion tracking
Module 12: Video Marketing with YouTube
- Setting up video campaigns
- Instream and Discovery ads
- YouTube targeting options and bidding types
- YouTube remarketing and reports
Module 13: Shopping Ads Campaign
- What are Shopping Ads and how to set them up
- Google Merchant Centre and data feed setup
- Bidding strategies and performance reports
Module 14: Mobile Marketing Campaign
- Types of mobile marketing campaigns
- Universal app campaigns
- Mobile ad formats and conversion tracking
Module 15: Google Ads Tools
- Opportunities Tool, Change History Tool
- MCC (My Client Center), Google Ads Editor, and Google Scripts
- Business Manager and Account Linking
Module 16: Bing Ads
- What are Bing Ads and why use them?
- Creating campaigns, setting bids and budgets
- Importing Google Ads campaigns to Bing
- Bing Ads certification overview
Who Should Take This SEM Course?
- Students and graduates looking for a digital marketing career
- Business owners who want to run their own Google Ads campaigns
- Marketing professionals looking to upskill in paid advertising
- Freelancers who want to offer PPC management services