Website traffic refers to the number of visitors and pageviews your web pages receive. These values will determine what tags and keywords you should use, how many new articles or product listings to add for some more traffic sources, and the amount of time you should spend updating your content. It can be easy to fall behind if we don’t set an outline for ourselves in advance. So I came up with a list of 15 proven ways that can increase our website traffic.
Many organizations have found it difficult to come up with fresh and innovative ways to boost website traffic. There’s a lot of misinformation out there about how to get more visitors, which can lead to you repeating the same old methods and expecting different results. Here are the top 15 proven ways to increase website traffic both organically as well as through paid advertising.
1. Perform Keyword Research
This is a popular choice for increasing website traffic, but, unfortunately, people don’t usually view it as a crucial ingredient. Search for keywords in your website domain name and see where they rank on Google. Then, start taking steps to ensure that the key phrases you choose are placed in a prominent place on your site.
2. Use Online Advertising
Online advertising is a great way to increase your website traffic because it allows you to target specific audiences based on demographics, location, and search history. This method is also cost-effective when compared with other alternatives. The only thing you need to keep in mind is that you choose the right ad platform! Google AdWords, for example, is known for its high return rate and ease of use, so starting there may be a good option for you.
3. Create Memorable Content
Memorable content is a cornerstone of successful online marketing. Depending on whether you’re a consumer or a business owner, your content must meet both of these criteria. For consumers, creating memorable content requires that the information you present be relevant and appealing to them. For businesses, your content needs to convey a specific message and be useful to your targeted audience.
4. Write Guest Post
According to Digital Vishnu, guest posting is one of the most effective ways to increase your blog traffic. Your article will be published on another website, which means that the blog’s audience will be exposed to your content. To make sure you get the most traffic out of your guest post, make sure you pick a topic that people will want to read about!
5. Send Email Newsletter
Email newsletters are a great way to keep your audience updated with the latest happenings. They’re also simple to send out. All you need is an email subscription list! If you’re not sure how to begin building one, an article from Constant Content has some great ideas for where to start.
6. Build Quality Backlinks
Backlinks are a great way to give your site an SEO boost, but that’s not all they can do. In fact, most small businesses fail to understand the value of backlinks! That’s because these links have been proven to increase organic search engine rankings and improve the overall “credibility” of a website.
7. Share Post on Social Media
Posting articles on your business’s social media accounts is a great way to increase site traffic. Social media is also an excellent way to connect with your customers and create a buzz around your business!
8. Use Images
Whether you’re posting content on Facebook, Twitter, or your website’s blog, you’re missing out if you don’t use images! According to an article from HubSpot, people are 64% more likely to engage with posts that contain images. Make sure your graphics are high quality and appeal to your audience.
9. Optimize Your Site
If you want to increase your website traffic, you have to make sure that your site is optimally set up so it will perform well in search results. Whether you have a WordPress blog or an e-commerce website, there are plenty of different ways to optimize your page so it will perform well in Google’s search results.
10. Test Your Site
Marketing is all about trial and error. The only way to find out what works for your site is to try different things and see what happens. If you’re not sure where to start, there are plenty of free tools that will help you test out different website optimization methods. Two popular ones are Google Analytics and KissMetrics.
11. Focus on Quality Content
If you find yourself focusing more on the quantity of content you create than the quality, then your marketing efforts will ultimately fail. Always keep in mind that your customers want to feel engaged and informed when they’re visiting your site. As a result, they’ll be much more likely to share and engage with content that is high quality!
12. Create an E-Book
Writing an e-book is an excellent way to increase traffic because e-books are easy to distribute and read. Consider creating a simple e-book that offers a solution to a common problem or offers an in-depth look at a specific topic. You can even post the e-book on your website and share it on social media!
13. Use a Social Media Management Tool
Using a social media management tool is an excellent way to increase the amount of time you spend on social media sites, which in turn will increase your site’s traffic! The best social media management tools are ones that allow you to schedule posts from different accounts and track the performance of individual posts.
14. Use Email Marketing
Email marketing is a fantastic way to increase traffic because it allows you to target specific audiences with your content. The best thing about email marketing, though, is that it’s an extremely cost-effective method of promotional outreach! And when your recipients open your emails, you can also track how many people click through to other parts of your website!
15. Have a Blog
Having a blog is essential to growing your audience. If you don’t have one, you’ll probably need to create one! A blog will allow you to share useful information with your readers and engage them in conversations.
These 15 methods are proven to work, but how do you know which one is right for your business? If you’re not sure, the best thing to do is try them all! At the very least, they’ll give you new ways to diversify your marketing strategies.