Digital Vishnu Academy in Coimbatore provides the best Social Media Marketing (SMM) course training. Our programme covers all major platforms — Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, and Quora — with hands-on training and practical campaign work.
Social Media Marketing uses social platforms to build your business brand, increase sales, and drive website traffic. It involves publishing content, engaging with followers, analyzing performance, and running paid social media advertisements across platforms like Facebook, Instagram, LinkedIn, YouTube, Pinterest, and Snapchat.
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About the SMM Programme at Digital Vishnu Academy
Billions of users engage with social media every day. This course teaches you how to leverage those platforms to create brand awareness, generate leads, and grow businesses. You will get practical training in social media optimization, organic growth, and paid advertising across all major platforms.
Social Media Marketing Course Syllabus
Module 1: Introduction to Social Media Marketing
- What is SMM and SMO?
- Social media statistics and global usage
- Benefits of social media marketing
- How to build a social media strategy
- Social media marketing objectives
- Case studies of how top brands use SMM
Module 2: Facebook Marketing
- Setting up a Facebook personal and business page
- Competition analysis techniques
- Designing Facebook cover photos and brand visuals
- Building Facebook fans organically
- Creating a content calendar and marketing strategy
- Types of posts, engagement metrics, and Facebook Insights
- Facebook Groups and Facebook Apps
Module 3: Facebook Advertising
- Objectives of Facebook Ads
- Creating Likes, Engagement, Clicks, and Conversion campaigns
- Ad sets, audience targeting, and advanced targeting options
- Bidding and budget settings
- Remarketing audiences and remarketing campaigns
- Business Manager setup and advanced settings
Module 4: Twitter Marketing
- Creating and setting up a Twitter profile
- Types of Twitter posts and posting strategy
- Using hashtags and trending topics
- Engagement metrics and Twitter Analytics
- Twitter Ads: objectives, audience targeting, bidding, and conversion tracking
Module 5: YouTube Marketing
- Creating and customizing a YouTube channel
- Video marketing strategy and viral video principles
- How to rank YouTube videos at the top
- Engagement metrics, subscriber growth, end screens, and cards
- Understanding copyright rules and YouTube policies
- YouTube Creator Studio and analytics
Module 6: LinkedIn Marketing
- Creating and optimizing a LinkedIn personal profile
- Building connections and posting content
- LinkedIn Groups and job searching
- Creating and managing a LinkedIn company page
- LinkedIn Ads: types, targeting, bidding, and reporting
Module 7: Instagram Marketing
- Setting up and branding your Instagram account
- Content strategy and types of content
- Designing posts, using Stories and Reels
- Hashtag strategy and engagement metrics
- IG TV and Instagram Ads overview
Module 8: Pinterest Marketing
- Creating and customizing a Pinterest profile
- Pinterest Pins strategy and Boards
- Using infographics and custom dimensions
- Pinterest Analytics and Pinterest Ads
Module 9: Quora Marketing
- Benefits of Quora for brand visibility
- Setting up and optimizing a Quora profile
- Writing effective answers and engaging with users
- Quora Analytics and Quora Ads
Module 10: SlideShare and Document Marketing
- Creating a SlideShare account and uploading documents
- Keyword research for documents
- Generating views, engagement, and reports
Module 11: Social Media Management Tools
- How to automate social media posting
- Using Buffer and Hootsuite for scheduling
- Image editing tools and reporting tools