Digital Marketing

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Digital Marketing

Advertising on digital channels & devices is referred to as digital marketing. It is essential form of marketing today, as the number of Internet users grows at an exponential rate.

Digital Marketing

All businesses, old and new, use digital platforms such as social media channels, emails, and smartphones to reach out to potential customers.

Marketing is all about connecting with your customers at the right time and place, and many of them are available on the Internet.

Digital Marketing


SEO, or search engine optimization, is the most commonly used term among digital marketers. It refers to the process of improving a website's ranking on search engines.


SEM is digital marketing strategy that is used to increase website's visibility in search engine results pages (SERPs). Search engine marketing is also known as paid search or pay per click (PPC).


SMO is to manage and grow an organization's message and online presence. It can be used to increase awareness of new products and services, as well as to connect with customers.


It includes promoting the brand via social media channels in order to drive traffic to the website, target more customers, and generate leads.

Email Marketing

The use of an email platform to inform potential customers about product updates, new discount offers, and events, as well as to direct customers to the business website. 

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