What is SEO and How it Works

SEO stands for search engine optimization and it is the process of optimizing your website to get organic, or unpaid, traffic from the search engine results page. It will provide results on the search engine pages that are not only the high quality result but also relevant to what the searcher is looking for. If the site is easy it is to navigate and read and user-friendly means it will be higher rankings on the search engine results page.

Benefits of SEO

By improving your SEO, you can expand your visibility on the search engines. It helps you to reach and engage more potential customers and when we are going to create more engaging and effective SEO-focused content we can increase more targeted organic traffic.

Factors of On-page and Off-page SEO

Content Marketing

Content is always the king of SEO. Content is attracting both the search engines and visitors. If you keep more quality, relevant content on your site then search engines will be to rank your pages higher on the search engine results page and visitors spend some quality time reading on your website and it will make to lead purchase. Always Search engines love great content. You can update your content by updating the post and rewriting them.

On-Page SEO

On-page SEO means we can tune our site internally by the following parameters.

Title Tag

The title tag of every page tells the search engines what your page is about. This should be 60 characters or less. If we are including keyword in title the tag, it is better.

Meta Description

The Meta description of your website tells search engines a little bit more about what each page is. We should include our keyword and also provide enough details to tell the reader about the page by Meta description.

Heading Tags

It makes your content easier for visitors to read and also helps to improve your SEO. You can use H1, H2, and H3 tags to help search engines better understand your content of the page.

Internal Links

Building internal links, or hyperlinks to other content on your site, can help search engines learn more about your site. Suppose if you are writing a post about the product or service, you can link it to the product or service page in your blog post.

Image Name and ALT Tags

If you are using images on your website, you should include your keyword or phrase in the image name and alt tag. This will helps to search engine better understand and index your images.

When placing your SEO keywords and phrases on your pages, it’s important to avoid over-optimization (Keyword stuffing). Google and other search engines will block your page if it attempts to use keywords too many times throughout the page.

Building internal links between your pages and creating a sitemap helps to improve your site’s Crawlability and a better understanding of your content by the search engine.

Off-Page SEO

Off-page SEO is we can tune our site externally and also off-page SEO factors that can impact your ranking. We can’t directly control these off-page factors but we have chances to improve these factors.

Few of the different off-page SEO factors:


It is one of the important factors and it can be improved by building quality backlinks from sites that have authority.


One of the most popular methods to build off-page SEO is to create backlinks.There are more spamming sites are ready to give backlinks in a shortcut way. If you follow that way, then you may get your site banned from the search engines. Instead of that, you will take the time to build relationships with influencers and fans who create quality content.


Another important off-page SEO factor is social signals, such as likes, shares and comments your post content. Quality shares from influencers are encouraged to boosting SEO. So, a better way to improves your off-page SEO by creating quality content.

Types of SEO

There are two different approaches are followed by all organizations take to optimizing their sites for the search engines

1. Black Hat SEO     2. White Hat SEO

Some of the Organizations used Black Hat SEO techniques to rank their content quickly and make some money in the short-term. So these Organizations break the rules in order to improve their site rankings to make a quick buck. This will lead to making spam. Finally, those sites are banned by search engines quickly.

The Second type of SEO is white hat SEO and it is an effective approach to optimizing your website for search engines and building linear growth of your Organizations. This method is encouraged to humans click on and read the site content.A lot of parameters that impact your SEO ranking, but the most important thing is whether your content is valuable and relevant to your audience.Keep in mind that SEO will take time to get a response from customer. If you want to learn more about SEO strategy feel free to contact Digital Vishnu Academy.

SEO Tools

Technical SEO Free Tools

This tool tells you everything you need to know about your site’s visibility in Bing.

Official Website:


  • Go to “Acquisition” –>”Search Console”–> Landing Pages. This will bring up the pages on your site that get the most impressions and clicks from Google.
  • It will show clicks, Impressions and CTRs Data.
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Google PageSpeed Insights

Google Search Console

  • You can see if you have duplicate meta data, how many pages you have indexed, security issues and more.
  • Go to “Overview”—>”Performance” to get a list of keywords that you currently rank for. Sort by “Position” so that your #1 rankings are at the top. Then scroll down until you find where you rank #10-#25 in Google’s search results.
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  • It also gives you recommendations for getting your site up to speed (literally).
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Hreflang Tags Generator Tool

Map Broker XML Sitemap Validator

Microdata Generator

Panguin Tool

  • If your site got dinged by Panda, Penguin or another Google penalty? The outstanding Panguin Tool will help you get to the bottom of it.
  • Just link up Panguin with your Google Analytics
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Plugin SEO

Referral Ghost Spam Removal Tool

  • This free tool quickly filters out spam bots by creating a segment in GA that ignores traffic from spammy websites.
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Rel Nofollow Checkbox

Search Analytics for Sheets

SEO & Website Analysis (WooRank)

Varvy SEO Tool

  • It is easy site audit tool.
  • It will show your site’s technical SEO issues, social shares, recent Twitter and Facebook mentions, external links and more.
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Website Grader by HubSpot

  • It will show  performance of your site (loading speed), mobile optimization, and on-page SEO.
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Website Penalty Indicator

Zadroweb SEO Auditor

SEO Book's Free SEO Tools

Search Latte

  • If you want  want to see the search results for, or any of the other 150+ international Googles? Look no further than Search Latte. Just enter your keyword, pick an international version of Google, and you’ll see that country’s search results. 
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  • This free tool quickly analyzes your page and lets you know if there are any issues (like missing image alt text and broken links) 
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Structured Data Markup Helper