What is the Scope of Digital Marketing & Career Opportunities for Professionals in India
Our generation today is digital. Let us first understand this industry before we can understand the scale of Digital marketing in India 2021. Digital marketing is a marketing technique that uses the internet to sell goods and services. So, to put it simply, we are marketing our goods to consumers who use the internet. Many conventional marketing principles apply to digital marketing.
Marketing has changed over time depending on what the consumer is doing. If you look back in time, you will notice that when customers used radio, it gave birth to radio ads and marketing. Then came the boom of televisions, which became one of the most commonly used devices in the world, allowing advertisers to target a large audience with TV advertisements. Even today, television advertising is one of the most common marketing techniques for businesses. After the Internet’s boom, more people have begun to use it, bringing in a new age of marketing, once known as Internet marketing but now known as Digital Marketing.
To grasp the scope of Digital Marketing in India, we must first understand its benefits and how they can be maintained over time before we have a new generation of communication.
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Digital Marketing Usage Statistics (2021-2022)
According to statista.com, as of October 2020, 59 percent of the world’s population is online. (That is, 4.66 billion users.) These apps include 4.28 unique smartphone users and 4.14 daily social media users. In 1995, the total number of internet users was less than 1% of the world’s population. This reflects the evolution of digital marketing over the last 20 years.
Today, cell phones are used for contact by the majority of users worldwide. According to a survey, there are 4.14 billion unique cell phone users worldwide. The majority of cell phones today are smartphones with internet connectivity, allowing consumers to communicate with companies at any time and from any place.
Targeting the Audience
Traditional marketing strategies make it difficult to advertise to a specific demographic and detail-oriented audience. The majority of marketing methods were aimed at mass marketing a product. With digital marketing, we now have a range of customized and personalized strategies for targeting a specific audience.
For example, we can now target an audience based on their location, age, gender, education, interests, personal information, and so on. In reality, we have several sophisticated techniques in place to reach a very specific audience.
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Digital Marketing Scope in India for Professionals
As we all know, the digital marketing industry is expanding, which means more opportunities for professionals in this sector. The following opportunities are open to professionals. To begin a career in digital marketing, one must have both soft and technological skills.
Future Scope of Digital Marketing Career
Finding a job is the simplest and most effective way to begin your career in digital marketing. We have several different specializations in digital marketing, so you will have many choices to begin your digital marketing career.
Junior & Mid Level Digital Marketing Career Options
- Digital Marketing Intern
- Digital Marketing Executive
- SEO Executive
- Link Building Specialist
- Social Media Specialist
- Google Ads Specialist
- Email Marketing Specialist
- Web Analyst
- Online Reputation Executive
- Content Marketing Executive
Higher Level Digital Marketing Career Options
- Digital Marketing Strategist
- Digital Marketing Manager
- Social Media Manager
- Digital Marketing Head
- Paid Advertising Manager
- Digital Branding Head
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Digital Marketing Salary in India
The average salary for digital marketing professionals in India is Rs 4,00,000 per year. Interns/freshers should expect to earn between Rs 1,20,000 and Rs 3,00,000 per year as digital marketing professionals. As the employee earns experience in the industry, the salary increase will range from 25% to 75% per year, depending on the candidate’s skillset and technical abilities. Most candidates with 2+ years of experience can expect to earn between Rs 3,60,000 and Rs 6,00,000 per year, depending on the organization.
Experienced professionals who are improving their digital marketing skills should expect a 20-30% increase by implementing the digital marketing skillset and certifications.
However, apart from the above list, there are more specialized job positions in digital marketing to choose from. This data shows that there is a lot of opportunity in digital marketing in India for job seekers.
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Scope of Digital Marketing in Online Business
1. Become a Professional Blogger
Many digital marketing experts pursue full-time blogging as a career. Many professionals have become popular bloggers in their chosen niches as a result of their commitment and hard work. Bloggers can earn money from ads and affiliate marketing. With a 1-2 year domain, most bloggers can earn between $100 and $1000 per month. Celebrity bloggers can earn up to $10,000 a month.
2. Earn with Affiliate Marketing & AdSense
You can begin your blog/website/app in a particular niche of interest and work hard at first to generate traffic and viewers. You can make a decent income with AdSense and affiliate marketing strategies after attracting a lot of traffic. To generate quality traffic, most professionals create micro niche websites focusing on unique topics. Examine our comprehensive Affiliate Marketing Guide.
3. Start Freelancing Services
Freelancing is the concept of providing your services to clients on your own. You can create a global clientele from the comfort of your own home or workplace. Many online freelancing sites, such as fiverr.com and freelancer.com, are excellent places to begin a freelancing career.
4. Start your own agency
If you have previous experience operating a company and have resources and connections. You can launch your own full-service digital marketing firm then you can create marketing campaigns for clients and execute them using digital marketing through your agency.
5. Become a YouTuber
You have the choice of becoming a full-time YouTuber in a specific niche. You should concentrate on creating high-quality content and growing your YouTube audience. You will start making money with YouTube monetization once you have a large number of subscribers and views.
6. Start your Dropshipping business
Dropshipping is a business model in which you can sell goods to consumers online without physically owning the inventory. In general, in this industry, you must create an e-commerce website in Shopify and choose your products based on your study. Then you connect your store to Chinese manufacturers and online retailers through Ali Express.
All of the product prices have been marked up, and when you sell a product, the seller will directly ship the product to the consumer, leaving you with a profit.
7. Future Scope of Online Careers for Professionals/Students
If you study digital marketing, you will have access to a lot of new online resources when learning or working in your current position. According to industry statistics, many digital marketers have established their personal brand by being an influencer in a specific niche. Students will work part-time for a variety of digital marketing companies online.
8. Scope as Trainer or Coach
You can develop a great career as a Digital Marketing Trainer/Online Coach if you are passionate about teaching, have previous teaching experience, and enjoy sharing your expertise with others. Before providing training, you must gain an in-depth realistic understanding of each subject and work on real-world projects to become a qualified teacher. Only after you have gained sufficient experience with all of the technologies do you consider being an online or classroom teacher.
Note: We never suggest new trainers because teaching would be a misery for students if they lack experience.
Scope of Digital Marketing after Covid-19
As a result of the Covid-19 pandemic, there has been a significant rise in Work from Home (WFH) employment. As a result of Covid-19, many businesses are turning to digital marketing for advertisement and marketing. Once the economy returns to normal, there will be a high demand for digital marketing specialists across India.
According to some studies, the demand for digital channels has increased. Users spend 50 percent more time on social media. This provides a fantastic opportunity for businesses to reach these individual users. Many people are now gravitating toward GIG-based jobs (Freelance). Because of the many constraints on offline operations, there is a greater need for quality freelancers.
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I hope that after reading “Scope of Digital Marketing & Career Opportunities for Professionals in India” you have a better understanding of the opportunities available to digital marketing professionals. You can learn this course from technically trained experts.