Google Adwords Display Network Campaign for Beginners 2020
Google Adwords Display Network Campaign for Beginners 2020

Google Adwords Display Network Campaign for Beginners 2020

Google Adwords Display Network Campaign for Beginners 2020

Search Network Vs Display Network

  • When people comes and searching keyword in the search box then Ads will appear in SERP (search network is 100% targeting Method)
  • Search Network:
  • Keyword, Keyword match type and Extension are very Important
  • Display Network:
  • Creating Ad and Target options are very important.
  • Gmail Ad is also a part of the display network.

Creating Ad on Display network

  • Most of the marketers use Photoshop, Coral draw, Canva, Bannersnack for creates Ads.
  • The First step of creating Ad is Target by Locations (Ex: Coimbatore).
  • After select Locations (Coimbatore) you may set the following Target parameters.
  • Demographics – Age & Gender (20-40 & male and female).
  • Affinity – Interest based (Banking, school, lawyer and engineer).
  • Keyword – show your ad on that website which has targeted keywords.
  • Placements – Show our Ad on mentioned website only, Youtube channel and Mobile App.
  • Remarketing – Show my ads on existing customers.
  • So the Display network is very easy but if you didn’t set the above factors, then your Ad will display irrelevant customers.

Q: Someone started a new company and how people know about that company and its Product search in Google?

  • First, you will create awareness about the product.
  • So,Search network will not do Brand Awareness.
  • Most of peoples are thinking TV Advertisement is the best choice for branding
  • But Cost is very high and also irrelevant customers will increase in TV ads.
  • Ex: I want to target only 20-45 years peoples to join the Digital Marketing Course
  • Suppose 1 lakh People watch Ads (include<10 years, <5 years,>40years, school children, lowers, doctors, plumbers etc., those are all irrelevant customers) we can’t measure how it will be useful to the right audience.
  • So Instead of TV Ads, we can go for display our Ads on online by Display network

Display Network Ads Advantage:

  • We can target location wise (<20km), Age-wise, education-wise and device-wise people and we can show our ads to those people.
  • A good advantage is we can show our Ad to relevant people or relevant customers.

Display Network Ad type and Bidding Type

  • Image type of Ad
  • Banner type of Ad
  • Rich Media Interactive Ad (RMIA- Image with Graphic design)

Display Network Bidding Type:

  • CPM (Cost per Mile / thousand impressions)

Where your Ad appears:

  • GDPW, Youtube, Mobile App

Website Types:

  • Advertiser: Amazon, Flipkart, Shop clue, Snap deal etc., (Earn Money by selling their product)
  • Publisher: Ready to show/publish your Ad on their website (Earn Money sells their product by their site). They are also called as GDPW
Display-Network-Ad
Display Network Ad

How to Create Display Network Ads

  • Type Bannersnack (It’s not free. but up to 10 images free for one Gmail account).
  • How to a Create Display Network Campaign:
  • Click campaign.
  • Click + Symbol.
  • Click New campaign.
  • Select create a new campaign without Goal guidance.
  • Select Display network.
  1. Gmail Campaign – Gmail Ads.
  2. Standard display campaign select standard is the best way.
  3. Smart display campaign – Google suggest it. Everything control by Google.
  • Type website name in select the results you want to get the box (if you click the image in any places it will direct to this website).
  • Click Continue.
  • Enter campaign name.
  • Enter locations (India) – sidebar show 100B+ — Its mean impression.
  • Target by location (Hyderabad).
  • Bidding – Set Viewable Impression instead of Impression.
  • Budget – Min 500rs.
  • Delivery Method – Set Standard instead of Accelerated.

Enter Ad group setting

  • Filter Options are there.
  • Click Browse.
  • Set Demographics settings like select Age, Gender, parental status and household income (In all options select unknown people also. Unknown means people who are browsing without Gmail address).
  • Affinity settings– select audience and select Browse option and select affinity option.
  • Keyword setting – select content targeting option and select keywords            (Ex: The Best way to select target audience by keyword as fresher job, MBA job, Jobseeker  and don’t put location because already set location option in location setting).
  • Placement setting– select content targeting a options select placements         (Type particular website and particular Youtube channel and particular mobile App).

Ad rotation and Ad schedule settings

  •  Select and load all formats ads then only Google will pick one and show the ad at a time and it depends on size and place of the website).

Device settings

  •  Select any one device like computer, Mobile and Tablet if you needed.

Frequency capping

  •  Set Limit for how many time to show your ads to a particular person (Ex: set min 5 – 10 times).
  • Set Ad group bidding (Ex: not set minimum or maximum amount. You may set reasonable amount).
  • Set Ad (upload already created Ad).
  • Add all format Ads. If you don’t know about how to design Ads then Google will provide one option Responsive Ads.

 Responsive ads

  • If you put any image or enter your website Google will take image set image size as the proper format.
  • Click Add to Ad group option.
  • Click Create campaign.

Important Tips

  • Search Network – suitable for small and medium-range company.
  • Display network – Need branding we go for it.
  • TV Ads is expensive and not reach the targeted audience.
  • But Google Ads will target particular people.
  • Publisher who desired where Google it show Advertiser Ads on their websites like blog page or some other pages & most of the people don’t want shows advertiser Ads on the home page.
  • RMIA is HTML format.

Also Read: Google Adwords Display Network campaign for Beginners 2020 | Most SEO On-Page Important Ranking Factors Checklist 2020 | How to Use Google Ads Extension Step by Step Complete Guide | How Google Calculate Quality Score | Ad rank | Actual CPC How to Increase Google Rank and traffic to Website Guide | Complete Guide SEO Image Optimization Tips and Trick 2020 | What is Anchor Text and How to use in WordPress Website 2020 | Complete Guide SEO off Page Optimization Article Submission  | The Ultimate Guide SEO off Page Optimization Tips and Tricks | What is Classified Ads Posting SEO Off page Optimization | Complete Guidelines of how to create a blog on blogger 2020 | Complete Guidelines of how to write a good blog on blogger | How to create Contact Form for Blogger Using Google Drive | How to Add Free Live Chat in WordPress Website| Blogger 2020 | How to Integrate Whatsapp Chat Button into your WordPress | How to Add Facebook Page to Blogger and WordPress Website | How to Create Google AdWords Account – Google Ads Help | Digital Marketing Introduction and Strategy and Career Opportunities | Complete guide to writing title and Meta descriptions |How to Create a Custom WordPress 404 Error Page for Blogger | How To Set Up The Canonical Tag for Your WordPress Website | How to Create Robots.txt File for WordPress Website 2020 | How to Create XML Sitemap file for WordPress Website 2020 | Digital Marketing Course Training Institute in Coimbatore | Best Online Digital Marketing Course Training in Coimbatore | Digital Marketing Training Events and Internship in Coimbatore | Digital Marketing Professionals salary in Coimbatore 2020 | Which is the Best Digital Marketing Training in Coimbatore

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