Digital Marketing Course Modules
- Introduction about Marketing
- Marketing Types
- Marketing History
- Why need Marketing?
- Branding Case Study
- Introduction of Digital Marketing
- Digital Marketing Modules
- Why Need Digital Marketing?
- Digital Marketing Opportunities In India
- Growth of Digital Marketing
- Case Study of Digital Marketing
- Basic Guidelines Of How to Writing Article
- Article Writing and Website Content Writing Difference
- Content Writing Tools
- How to Make Content Writing Strategy
- Impact Of Image and Graphics In Digital Marketing
- How to Create Image With Canva?
- How to Do Logo Design With Image Creation Tool?
- Creating Various Images, Infographics, and Graphic Designs For Various Digital Platforms
- Hands-On Practice: Assignments On Creating Images with Canva
- What Is Domain?
- Types Of Domains
- Importance Of Domains
- Identify Existing Domain Name
- How to Select and Purchase Domain Name?
- What is Top Level Domain Name?
- What is Domain Name Server?
- What is Hosting Service
- Types of Hosting Service
- How to Select Hosting Service?
- Why Hosting Service Need?
- What Is Mean By Keyword?
- What Are All The Types Of Keywords?
- What Is Mean By Website?
- What Are Links?
- What Is DA, PA, and PR?
- Structured Data Snippet
- SERP
- Difference Between Organic And Paid Result
- What Is Keyword?
- How To Do Keyword Research?
- Parameters Of Keyword Research
- Keyword Research Tools
Hand-on Practice: Keyword Research for Website By Using Various Tools
- How To Purchasing A Domain
- How To Purchasing A Hosting Space For Website
- What Is Content Management Systems
- What Is Blogger CMS
- Different Type Of CMS
- What Is Plugins
- Difference Between Page and Post
- What is a Search Engine?
- How does a Search Engine work?
- Types of Algorithms for Search Engine
- Search Engine Ranking Factors
- Search Engine Operators
- What Is Keyword
- Importance of Keywords
- Types of Keywords
- Keyword Terminology like Keyword Density, Keyword Volume, Keyword Competition, Keyword Stuffing.
- Keyword Research Tools
- Hands-on Practice: Keyword Research for Different Website using various Keyword Research Tools
- Writing Quality Content For Website as per SEO
- SEO Content Guidelines
- SEO Penalties For Website
- How to Recover if the website got penalized by Search Engine
Hands-on Practice: Writing Content For Different Niche
- HTML Tags Basics
- Title Tag Optimization
- Content Optimization
- Meta Description Optimization
- Heading Tag Optimization
- Internal Links and External Links Optimization
- Bold and Italics
- First Line of the Paragraph
- Anchor Tags Optimization
- Image Alt Tag Optimization
- Filename Optimization
- What is Structured Data
- What is Snippet
- Types of Snippets
- How To Optimizing Snippets For Website
- Hands-on Practice: Creating Snippets for Published Content of the Website
- What is a Sitemap?
- What is Robots.txt
- Types of Sitemaps
- How To Generate Sitemap
- How To Submit Sitemap to Search Console
- What is Link Building Strategy?
- Why is Link Building important?
- Types of Link Building?
- Guest Posting Link Building
- Article Submission Link Building
- What is Backlinks?
- Reasons For Analyzing a Competitor Backlinks
- Extracting the Competitor backlinks By Free Tools.
- Create More Backlinks Same as Your Competitor Followed
Hand-on Practice: Create More Backlink Follow Your Competitor
- What is Local SEO?
- Local SEO Importance
- Listing business on Local Listing
- Create Business Listing on Google My Business
- Building the backlinks to Your Website through listed business on Google
Hand-on Practice: Create Google My Business Page For Business
- What is Search Engine Marketing?
- Difference between SEO and SEM
- Importance of SEM
- What Is Paid Marketing?
- What Is Google Ads?
- Types Of Google Ads
- Analyze Which Type of Objective Is Best for Businesses
- How To Setup Conversion Tracking Code?
- How To Campaign Setup
- How To Targeting Location
- What Are Ad Groups and Its importance?
- What Is Google Ad Extensions?
- What is Google Ad Match Types?
- What Is Bidding Strategies?
- How To Analyzing Google Ads Search Terms
- What Is Ad Preview & Diagnosis?
- What Is a Negative Keyword?
- What Is Demographics Adjustment and How To Do?
- What Is Ad Extension?
- How To Adjusting Locations
- Hands-on Practice: Create Google Search Ads For Business
- How To Create Display Campaign
- How To Create Standard Display Campaign
- How To Create Create Gmail Campaign
- How To Targeting Location
- What Is Budget and How To Budget Setup?
- What Is Bidding and How To Setup Budget For Display Campaigns?
- How To Target Audience Based on Demographic, Placement, In-Market, aAfinity, and Remarketing
- How To Create responsive Ad
- What Is CTA Button?
- How To Optimizing Landing Page
Hands-on Practice: Create Display Ads For Business
- How To Create In-stream Skippable Ads
- How To Create Video Discovery Ads
- How To Create Bumper Ads
- How To Create non-skippable instream Ads
- How To Create Outstream Ads
- How To Targeting Location Wise
- What Is Budget and How To Budget Setup?
- What Is Bidding and How To Setup Budget For Video Campaigns?
- How To Target Audience Based on Demographic, Placement, In-market, Affinity, and Remarketing
- How To Targeting Based on Keyword
- How To Setup Frequency Capping
- How To Setup Conversion Tracking Code
- How To Setup Remarketing Audience Campaign
- How To Setup Conversion Tracking Code
- How To Create Audience List
- How To Setup Remarketing List
- What Are Custom URL Parameters?
- What Is Policy Manager and How to Setup Billing?
- What is Social Media?
- How to Create Social Media Business Page
- How To Promote Business via Social Media
- Social Media Marketing Opportunities
- Types of Social Media Advertising
- What Is Facebook?
- Why Is Important for Marketing?
- Various Account Levels in Facebook
- What is Facebook Business Page? How To Create?
- What is Facebook Group? How To Join?
- What is Facebook Profile? How To Create?
- How To Optimize Facebook Business Page
- What Is Facebook Page Insights? How To Measure?
Hands-on Practice: Creation Of a Facebook Business Page & Getting Insights from the Page posts.
- How To Set Up a Facebook Campaign
- What Are The Various Facebook Marketing Goals? How To Setup?
- How To Targeting the Specific Audience on Facebook Platform
- How To Install Facebook Pixel Code into the Website
- How To Remarketing With Facebook for the Potential Audience
- How To Getting the Audience Insights from the Campaigns.
- What Is LinkedIn? Why It’s Important?
- Various Account Levels in LinkedIn Social Media
- What is LinkedIn Business Page? How To Create?
- What is LinkedIn Group? How To Join?
- What is LinkedIn Profile? How To Create?
- How To Creating a LinkedIn Business Page
- How To Optimization LinkedIn Page
- How To Measure LinkedIn Page Insights
- How To Setting Up a LinkedIn Campaign
- What Are All The Various LinkedIn Marketing Goals? How To Setup
- How To Targeting the Specific Audience on LinkedIn Platform
- How To Install LinkedIn Pixel Code into the Website
- How To Remarketing With LinkedIn Page for the Potential Audience
- Hands-on Practice: Creation Of a LinkedIn Business Page & Getting Insights from the Page posts.
- What Is Twitter? Why It Is Important for Digital Marketing?
- How To Creating a Twitter Account For Business
- How To Optimization of Twitter Account
- How To measure Twitter Account Insights
- How To Setting Up a Twitter Campaign
- What Are All The Various Twitter Marketing Goals? How To Setup
- How To Targeting the Specific Audience on Twitter Platform
- How To Install Twitter Pixel Code into the Website
- How To Remarketing the Potential Audience With Twitter
- Hands-on Practice: Creating Professional Business account on Twitter & Getting Insights from the Tweets
- What Is Instagram? Why It Is Important for Digital Marketing?
- How To Creating an Instagram Account For Business
- How To Optimizing Instagram Account
- How To Measure Instagram Account Insights
- What Are the Various Content Ideas for Daily Postings On Instagram
- Hands-on Practice: Creating a Business account on Instagram & Getting Insights from the Posts on Instagram.
- How To Create Youtube Channel?
- How to Upload a Quality Video on YouTube Channel
- How To Extract Video Tags for Your Competitors Videos
- How To Customize YouTube wall & Channel With Image
- How To Get More Viewers and Subscribers
- Hands-on Practice: Create Youtube Channel and Uploading Videos
- What Is Email Marketing and Its Importance?
- How To Organizing E-Mail List
- How To Avoid Spam Mail & being Blacklisted Mail
- How To Perform Email Marketing A/B Testing
- How To Email Automation
- What Are The Types Of Email Campaigns?
- How to engage New Users By Showing Ads
- What Are The Email Marketing Tools & Metrics?
- Hands-on Practice: Creating Email Marketing Account & Email List Creation
- What is Affiliate Marketing? How It’s Works?
- How to Identify Affiliate Marketing Products and Services
- What Are The Affiliate Networks?
- What Are The Affiliate Marketing Tools & Plugins?
- What Are The Affiliate Marketing Bidding Strategies?
- How To Increase Earnings Through Affiliate Marketing
- How To Prepare Digital Marketing Resume
- Digital Marketing Mock Interview
- How To Build a strong LinkedIn Profile
Advanced Digital Marketing Course Modules
