Digital Marketing Course Modules

  • Introduction about Marketing
  • Marketing Types
  • Marketing History
  • Why need Marketing?
  • Branding Case Study
  • Introduction of Digital Marketing
  • Digital Marketing Modules
  • Why Need Digital Marketing? 
  • Digital Marketing Opportunities In India
  • Growth of Digital Marketing
  • Case Study of Digital Marketing
  • Basic Guidelines Of How to Writing Article
  • Article Writing and Website Content Writing Difference
  • Content Writing Tools
  • How to Make Content Writing Strategy
  • Impact Of Image and Graphics In Digital Marketing
  • How to Create Image With Canva?
  • How to Do Logo Design With Image Creation Tool?
  • Creating Various Images, Infographics, and Graphic Designs For Various Digital Platforms
  • Hands-On Practice: Assignments On Creating Images with Canva
  • What Is Domain?
  • Types Of Domains
  • Importance Of Domains
  • Identify Existing Domain Name
  • How to Select and Purchase Domain Name?
  • What is Top Level Domain Name?
  • What is Domain Name Server?
  • What is Hosting Service
  • Types of Hosting Service
  • How to Select Hosting Service?
  • Why Hosting Service Need?
  • What Is Mean By Keyword?
  • What Are All The Types Of Keywords?
  • What Is Mean By Website?
  • What Are Links?
  • What Is DA, PA, and PR?
  • Structured Data Snippet
  • SERP
  • Difference Between Organic And Paid Result
  • What Is Keyword?
  • How To Do Keyword Research?
  • Parameters Of Keyword Research
  • Keyword Research Tools
    Hand-on Practice: Keyword Research for Website By Using Various Tools
  • How To Purchasing A Domain
  • How To Purchasing A Hosting Space For Website
  • What Is Content Management Systems
  • What Is Blogger CMS
  • Different Type Of CMS
  • What Is Plugins
  • Difference Between Page and Post
  • What is a Search Engine?
  • How does a Search Engine work?
  • Types of Algorithms for Search Engine
  • Search Engine Ranking Factors
  • Search Engine Operators
  • What Is Keyword
  • Importance of Keywords
  • Types of Keywords
  • Keyword Terminology like Keyword Density, Keyword Volume, Keyword Competition, Keyword Stuffing.
  • Keyword Research Tools
  • Hands-on Practice: Keyword Research for Different Website using various Keyword Research Tools
  • Writing Quality Content For Website as per SEO
  • SEO Content Guidelines
  • SEO Penalties For Website
  • How to Recover if the website got penalized by Search Engine
    Hands-on Practice: Writing Content For Different Niche
  • HTML Tags Basics
  • Title Tag Optimization
  • Content Optimization
  • Meta Description Optimization
  • Heading Tag Optimization
  • Internal Links and External Links Optimization
  • Bold and Italics
  • First Line of the Paragraph
  • Anchor Tags Optimization
  • Image Alt Tag Optimization
  • Filename Optimization
  • What is Structured Data
  • What is Snippet
  • Types of Snippets
  • How To Optimizing Snippets For Website
  • Hands-on Practice: Creating Snippets for Published Content of the Website
  • What is a Sitemap?
  • What is Robots.txt
  • Types of Sitemaps
  • How To Generate Sitemap
  • How To Submit Sitemap to Search Console
  • What is Link Building Strategy?
  • Why is Link Building important?
  • Types of Link Building?
  • Guest Posting Link Building
  • Article Submission Link Building
  • What is Backlinks?
  • Reasons For Analyzing a Competitor Backlinks
  • Extracting the Competitor backlinks By Free Tools.
  • Create More Backlinks Same as Your Competitor Followed
    Hand-on Practice: Create More Backlink Follow Your Competitor
  • What is Local SEO?
  • Local SEO Importance
  • Listing business on Local Listing
  • Create Business Listing on Google My Business
  • Building the backlinks to Your Website through listed business on Google
    Hand-on Practice: Create Google My Business Page For Business
  • What is Search Engine Marketing?
  • Difference between SEO and SEM
  • Importance of SEM
  • What Is Paid Marketing?
  • What Is Google Ads?
  • Types Of Google Ads
  • Analyze Which Type of Objective Is Best for Businesses
  • How To Setup Conversion Tracking Code?
  • How To Campaign Setup
  • How To Targeting Location
  • What Are Ad Groups and Its importance?
  • What Is Google Ad Extensions?
  • What is Google Ad Match Types?
  • What Is Bidding Strategies?
  • How To Analyzing Google Ads Search Terms
  • What Is Ad Preview & Diagnosis?
  • What Is a Negative Keyword?
  • What Is Demographics Adjustment and How To Do?
  • What Is Ad Extension?
  • How To Adjusting Locations
  • Hands-on Practice: Create Google Search Ads For Business
  • How To Create Display Campaign
  • How To Create Standard Display Campaign
  • How To Create Create Gmail Campaign
  • How To Targeting Location
  • What Is Budget and How To Budget Setup?
  • What Is Bidding and How To Setup Budget For Display Campaigns?
  • How To Target Audience Based on Demographic, Placement, In-Market, aAfinity, and Remarketing
  • How To Create responsive Ad
  • What Is CTA Button?
  • How To Optimizing Landing Page
    Hands-on Practice: Create Display Ads For Business
  • How To Create In-stream Skippable Ads
  • How To Create Video Discovery Ads
  • How To Create Bumper Ads
  • How To Create non-skippable instream Ads
  • How To Create Outstream Ads
  • How To Targeting Location Wise
  • What Is Budget and How To Budget Setup?
  • What Is Bidding and How To Setup Budget For Video Campaigns?
  • How To Target Audience Based on Demographic, Placement, In-market, Affinity, and Remarketing
  • How To Targeting Based on Keyword
  • How To Setup Frequency Capping
  • How To Setup Conversion Tracking Code
  • How To Setup Remarketing Audience Campaign
  • How To Setup Conversion Tracking Code
  • How To Create Audience List
  • How To Setup Remarketing List
  • What Are Custom URL Parameters?
  • What Is Policy Manager and How to Setup Billing?
  • What is Social Media?
  • How to Create Social Media Business Page
  • How To Promote Business via Social Media
  • Social Media Marketing Opportunities
  • Types of Social Media Advertising
  • What Is Facebook?
  • Why Is Important for Marketing?
  • Various Account Levels in Facebook
  • What is Facebook Business Page? How To Create?
  • What is Facebook Group? How To Join?
  • What is Facebook Profile? How To Create?
  • How To Optimize Facebook Business Page
  • What Is Facebook Page Insights? How To Measure?
    Hands-on Practice: Creation Of a Facebook Business Page & Getting Insights from the Page posts.
  • How To Set Up a Facebook Campaign
  • What Are The Various Facebook Marketing Goals? How To Setup?
  • How To Targeting the Specific Audience on Facebook Platform
  • How To Install Facebook Pixel Code into the Website
  • How To Remarketing With Facebook for the Potential Audience
  • How To Getting the Audience Insights from the Campaigns.
  • What Is LinkedIn? Why It’s Important?
  • Various Account Levels in LinkedIn Social Media
  • What is LinkedIn Business Page? How To Create?
  • What is LinkedIn Group? How To Join?
  • What is LinkedIn Profile? How To Create?
  • How To Creating a LinkedIn Business Page
  • How To Optimization LinkedIn Page
  • How To Measure LinkedIn Page Insights
  • How To Setting Up a LinkedIn Campaign
  • What Are All The Various LinkedIn Marketing Goals? How To Setup
  • How To Targeting the Specific Audience on LinkedIn Platform
  • How To Install LinkedIn Pixel Code into the Website
  • How To Remarketing With LinkedIn Page for the Potential Audience
  • Hands-on Practice: Creation Of a LinkedIn Business Page & Getting Insights from the Page posts.
  • What Is Twitter? Why It Is Important for Digital Marketing?
  • How To Creating a Twitter Account For Business
  • How To Optimization of Twitter Account
  • How To measure Twitter Account Insights
  • How To Setting Up a Twitter Campaign
  • What Are All The Various Twitter Marketing Goals? How To Setup
  • How To Targeting the Specific Audience on Twitter Platform
  • How To Install Twitter Pixel Code into the Website
  • How To Remarketing the Potential Audience With Twitter
  • Hands-on Practice: Creating Professional Business account on Twitter & Getting Insights from the Tweets
  • What Is Instagram? Why It Is Important for Digital Marketing?
  • How To Creating an Instagram Account For Business
  • How To Optimizing Instagram Account
  • How To Measure Instagram Account Insights
  • What Are the Various Content Ideas for Daily Postings On Instagram
  • Hands-on Practice: Creating a Business account on Instagram & Getting Insights from the Posts on Instagram.
  • How To Create Youtube Channel?
  • How to Upload a Quality Video on YouTube Channel
  • How To Extract Video Tags for Your Competitors Videos
  • How To Customize YouTube wall & Channel With Image
  • How To Get More Viewers and Subscribers
  • Hands-on Practice: Create Youtube Channel and Uploading Videos
  • What Is Email Marketing and Its Importance?
  • How To Organizing E-Mail List
  • How To Avoid Spam Mail & being Blacklisted Mail
  • How To Perform Email Marketing A/B Testing
  • How To Email Automation
  • What Are The Types Of Email Campaigns?
  • How to engage New Users By Showing Ads
  • What Are The Email Marketing Tools & Metrics?
  • Hands-on Practice: Creating Email Marketing Account & Email List Creation
  • What is Affiliate Marketing? How It’s Works?
  • How to Identify Affiliate Marketing Products and Services
  • What Are The Affiliate Networks?
  • What Are The Affiliate Marketing Tools & Plugins?
  • What Are The Affiliate Marketing Bidding Strategies?
  • How To Increase Earnings Through Affiliate Marketing
  • How To Prepare Digital Marketing Resume
  • Digital Marketing Mock Interview
  • How To Build a strong LinkedIn Profile

Advanced Digital Marketing Course Modules

Digital marketing Course Modules1
PPC Advertisements
Mobile Marketing
Search Engine Optimization
Website Creation
Search Ads
Shopping Ads
Video Marketing Ads
PPC Advertisements
Online Display Advertising
Online Reputation management
Facebook Marketing
Twitter Marketing
LinkedIn Marketing
Instagram Marketing
Google Analytics
Google Search Console
Affiliate Marketing
Content Marketing
Content Writing
Email marketing
Lead Generation for Business
Youtube Marketing

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