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Saturday, August 1, 2020

What is Digital Marketing | Scope of Digital Marketing

What is Digital Marketing


What is Digital Marketing?


Digital Marketing is a technique that helps to promote business products or services using digital mediums like smartphones, laptops, and computers.

By using Digital Marketing anyone can make his website on the top of the search engine result page in Organic Results, showing ads to targeted customers, can share his website content in social media, and email marketing to attract visitors to get traffic.

Digital Marketing is one of the popular techniques used by more business owners where we can promote their business online through different marketing modules. The main objective of Digital Marketing is focused on increasing the business reach and visibility of a business. 

Digital Marketing consists of different parts like 
  • SEO, 
  • Google Adwords, 
  • SMO, 
  • SMM, 
  • Email Marketing, 
  • Affiliate Marketing, and 
  • Google Analytics.

Why Digital Marketing prefer than Traditional Marketing?


In olden days business owners use traditional marketing techniques to promote their business and get more sales. For that, they used many techniques like
  • Salesman (door to door)
  • Newspaper
  • Billboards
  • Television
  • Radio
  • Pamphlets
  • Wall paintings etc.,

Nowadays the world changed to digital. People are becoming very busy with their mobiles. So the business owners think traditional marketing is not working well, then they moved into their business with digital marketing.

In digital marketing, anyone can promote their business products or services to potential customers by using digital technologies like mobile phones, display ads, etc.,

The cost of Traditional Marketing is very high when compared to digital marketing. Because the television media are charging the advertisement amounts on the basis of TRP rating. 

In Digital Marketing, the investment is less, we can target the right customers based on their Age, Gender, Location, Interests, etc. But in Traditional Marketing, we can’t calculate the ROI whereas in Digital Marketing we can.

What are all the benefits of Digital Marketing?


  • It is more cost-effective than traditional marketing.
  • It helps to measure conversion.
  • It helps to generate better revenues.
  • It provides the facility to target potential customers.
  • It provides a better ROI.
  • It helps to increase Business brand awareness.
  • It helps you to connect with mobile customers.
  • It has the ability to reach a global marketplace.

The following concepts are covered in the Digital Marketing Technique:


  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM) (Google Ads, Bing Ads)
  • Social Media Optimization (SMO)
  • Social Media Marketing (SMM) (Facebook Afd, Twitter Ads, LinkedIn Ads)
  • Email Marketing
  • Affiliate Marketing
  • Google Analytics.
  • Blogging

Who are Learn Digital Marketing (DM) Courses?


Digital Marketing is a very useful technique to increase traffic to own business and its an important course to learn to earn more money online. So the following peoples are learning this course,
  • Students
  • Job seekers
  • Entrepreneurs
  • Housewives
  • Freelancers 

Digital Marketing Career Graph:


A career as a digital marketer is a very good option to earn more money, buy new things, and improve their family's respect in society. A fresher can earn a salary of 12k-15k per month whereas Multinational companies (MNCs) are offering 18k for freshers.

For 3-4 years experienced candidates, companies are offering 50-60k per month and the maximum limit is the sky (depends on their skills).

There is no need to fear about the recession because Digital Marketers can also earn passive income from their blogs or YouTube channels etc.,

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