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Friday, July 31, 2020

SEO Off-page : Top 15 Optimization Techniques 2020

SEO off-page optimization Techniques 2020

In this article, we will discuss Top 15 SEO off-page Optimization Techniques in SEO. Search engine optimization is used to rank our website on top of the search engine result page. There are two techniques that are followed in SEO to boost your website Rank on SERP. The SEO off-page techniques are also called Link building strategies. It helps to build quality backlinks by following the top 15 off-page optimization techniques. The backlink generate by these techniques are quality links and also it helps to increase Pagerank, Domain Authority and Page Authority of a website. So this article discusses what are all the off-page techniques are used to rank our website. Let's dive into the topic.

What is Off-page optimization?


What is off-page optimization
  • Off-page optimization is another important part of the White Hat SEO Techniques, even it is important than the on-page optimization Techniques. 
  • Another name of off-page optimization is link building strategy.
  • It helps to improve the domain authority, page authority, and page rank of the website.
The following techniques are the Top 15 off-page optimizations techniques 
  1. Page Rank
  2. Directory Submission
  3. Blogging
  4. Blog Commenting
  5. Forum Submission
  6. Social Bookmarking
  7. Link Baiting
  8. Image Sharing
  9. Video Submission
  10. Business Reviews
  11. Local Listing
  12. Article Submission
  13. Question-answer site
  14. CSS Submission
  15. Press Release

SEO Off-page Optimization: Blogging


SEO off-page optimization- Blogging
  • Blogger is a content management system where you can promote your business product by writing an article about your business product and publish it online.  
  • There are many profits are get by using a blogger. Here I have mentioned two important benefits.
  • A Blog provides a way to interact with your customers by providing business-related information to them. When you are posting the latest information and facts about the business products or services then they will come and read the information and gain them.
  • A regularly updated blog post gets crawled regularly by the search engine, hence that helps to increase your website page rank. If you want to keep the visitor coming back to the blog then you should create interactive content, infographics, video tutorials, facts related to your business products or services.
  • Submit your blog in different blog directories and blog search engines. You can also ask for a guest blogger to write a blog post on their websites. Because Guest posting on other blogs and leaving backlinks can also help to improve your website ranking.
The following sites are the Top 15 Blog Submission sites
  1. blogger.com
  2. tumblr.com
  3. weebly.com
  4. livejournal.com
  5. sfgate.com
  6. academia.edu
  7. reddit.com
  8. diigo.com
  9. newsvine.com
  10. evernote.com
  11. quora.com
  12. squarespace.com
  13. hubpages.com
  14. blog.com
  15. shutterfly.com

SEO Off-page Optimization: Page Rank


What is Page Rank
  • Page Rank is the Google algorithm used by the search engines to determine the website rank based on the quality and quantity of the links website has.
  • The website Page rank was determined by the 200+ ranking signals.
  • The page rank was assigned to each website as 1 to 10 by the Google search engine. In that 1 being the lowest and 10 being the highest. Each website is re-evaluated 3-4 times a year.
  • Recently Google announced Page Rank is not only the metrics to determine your website Rank.
  • The Page Rank of the site can be increased by building quality backlinks by the off-page optimization techniques such as directory submission, local listings, social bookmarking, and blogging, etc.
  • All the search engines inform their customers the links present on the site as internal links, outgoing and incoming links should be relevant to the site and not coming from a spammy site.

SEO Off-page Optimization: Directory Submission


What is directory submission in SEO
  • Link directory is also called a web directory.
  • Directory submission is a website where we have to submit website details such as keywords, descriptions, domain names under your business-related category as Education, Company, Medical, Sports.
  • All the directories follow a set of rules to submit the website.
  • For example, they provide the directory submission as paid, free, or free with reciprocal.
  • All the directories take time to review the directory submission request by the website owners. because they can check your website details are right or wrong, website quality, website DA, PA.
  • Sometimes they can take review your submission within one month or two months. Once they reviewed your submission then they offer the genuine backlink to your sites.
  • Before you go to use directory submission to get a backlink you should check whether the directories having low page rank or are they following black hat techniques.
  • Because the search engine won't encourage the backlink from black hat directories.
Check Directories DA, PA and Spam score:
The following sites are the Top 15 Directory Submission sites
  1. http://www.directory-free.com/
  2. http://www.worlddir.org
  3. http://www.generalshoppingdirectory.com/
  4. http://www.directoryseo.biz
  5. http://www.bestbusinesswebdirectory.com
  6. http://www.bocaiw.net/
  7. http://www.suggest-url.net/
  8. http://www.gmawebdirectory.com/
  9. http://www.synergy-directory.com
  10. http://www.allfreethings.com/
  11. http://www.allbusinessdirectory.biz/
  12. http://www.inteligentd.com/
  13. http://www.dofollow.us/
  14. http://www.highrankdirectory.com
  15. http://www.sitepromotiondirectory.com
So before you go to submit your details on the above sites you should check their DA, PA, and Spam Score.

SEO Off-page Optimization: Blog Commenting


What is Blog Commenting
  • Blog commenting is one of the backlink generating techniques.
  • So before you go to blog commenting you should choose the right niche blogs that should be related to your business products or services.
  • Because blog commenting in niche blogs increases your website traffic. 
  • You can post comments or ask questions related to articles that were written on blogs. 
  • The blog commenting may lead to conversation which builds a beautiful relationship between the blogger and commenter. 
  • When you are doing blog commenting you are not only gain knowledge from the blogs you may become a popular person in that field.
  • Before you go to do blog commenting you should check whether that article was written in recently or relevant to your niche.
The following sites are the Top 15 Blog Commenting sites
  1. adweek.com
  2. Rebootauthentic.com
  3. Exeideas.com
  4. Allbloggingtips.com
  5. Shoutmeloud.com
  6. Johnchow.com
  7. Webuildyourblog.com/blog
  8. Pulkit.me
  9. Bloggergo.com
  10. Gradmoneymatters.com
  11. bloggingwithoutablog.com/
  12. howtospoter.com
  13. quickonlinetips.com/
  14. becomeablogger.com/
  15. topofblogs.com

SEO Off-page Optimization: Forum Participation


What is Forum Participation
  • Forum Participation is an online discussion site where people form a community with business-related peoples and discuss/converse with each other about business-related queries.
  • When you are participating in Forum you can post the question related to your business or you can post the answer for someone asked questions.
  • Being active in your business-related community and giving solutions to the queries helps to build a strong reputation as an expert.
  • Before you go to the Forum participation the first thing is to choose the right community or your business-related forum.
The following sites are the Top 15 Forum Participation sites
  1. http://www.flickr.com/help/forum
  2. http://www.addthis.com/forum
  3. http://www.forums.cnet.com
  4. http://forums.myspace.com/
  5. http://forum.statcounter.com
  6. http://www.bookforum.com
  7. http://forum.videolan.org
  8. http://ubuntuforums.org
  9. http://forums.mozilla.or.kr
  10. http://forums.seochat.com
  11. http://forums.searchenginewatch.com
  12. http://www.bloggerforum.com
  13. http://forum.wordreference.com
  14. http://www.city-data.com/forum
  15. http://community.skype.com

SEO Off-page Optimization: Social Bookmarking


What-is-Social-Bookmarking
  • Social Bookmarking is the best way of creating quality backlinks to your website. 
  • If you bookmark your blogs, pages, or content on the famous bookmarking sites such as Reddit, StumbleUpon, Tumblr then you can get a backlink from that.
  • The advantage of bookmark your blogs, pages, or content on the famous bookmarking sites is these bookmarking sites are crawled daily and hence your site may also get crawled frequently. 
  • To keep in mind that if you want to maximize your post reach then you should post your content with suitable tags.
  • Tags play a major role in social media platforms. 
The following sites are the Top 15 Social Bookmarking sites
  1. www.pinterest.com
  2. www.tumblr.com
  3. www.reddit.com
  4. www.delicious.com
  5. www.stumbleupon.com
  6. www.storify.com
  7. www.diigo.com
  8. www.scoop.it
  9. www.slashdot.org
  10. www.digg.com
  11. www.myspace.com
  12. www.Fark.com
  13. www.Plurk.com
  14. www.bibsonomy.org
  15. www.google.com/bookmarks

SEO Off-page Optimization: Link Baiting


What is Link Baiting
  • This is yet another way to create quality backlinks to your website and promotion of content online. 
  • Link baiting means the creation of the attractive content that induce the visitors those who are visiting your website to share it, comment on it, or wish to link to it.
  • While you mention others in your content, then they may return the favor.

SEO Off-page Optimization: Image Submission


What-is-Image-Submission
  • Image Submission is another way to promote your business brand or website.
  • If you want to promote your website then you will share your business product or service image on popular image submitting sites like Photobucket, Flickr, Picasa, etc.
  • The best way to create a quality backlink from image sharing by placing the link on photos that directs a user to your website when photos get clicked. 
The following sites are the Top 15 Image Submission sites
  1. imageshack.com
  2. imagebam.com
  3. instagram.com
  4. photobucket.com
  5. mediafire.com
  6. picasa.google.com
  7. plus.google.com
  8. tinypic.com
  9. tumblr.com
  10. twitter.com
  11. weheartit.com
  12. www.flickr.com
  13. www.panoramio.com
  14. www.pinterest.com
  15. www.shutterfly.com

SEO Off-page Optimization: Video Submission


What-is-Video-Submission
  • Video Submission is the best way to convey information than text was written in the article.
  • A quality content video can retain your business customer attention and has more chances of being shared and bookmarked by them. 
  • Another chance is they may be embedded video on their site. 
  • So you can get quality backlink from that embed video on their site.
  • There are more video submission sites are there except youtube and Vimeo are the best video sharing sites used by more peoples nowadays.
The following sites are the Top 15 Video Submission sites
  1. http://www.vimeo.com 
  2. http://www.youtube.com 
  3. http://www.dailymotion.com 
  4. http://www.video.aol.com 
  5. http://www.video.yahoo.com 
  6. http://www.fark.com 
  7. http://www.teachertube.com 
  8. http://www.metacafe.com 
  9. http://www.buzznet.com 
  10. http://www.tinypic.com 
  11. http://www.godtube.com 
  12. http://www.crackle.com 
  13. http://www.viewster.com 
  14. http://www.stupidvideos.com 
  15. http://www.indiavideo.org

SEO Off-page Optimization: Business Reviews


online-review-submission
  • When you search for a business product online, you see the reviews given by its customers along with ratings. 
  • Good Business reviews with high ratings can help to increase the company sale of the product and get more traffic. 
  • A genuine way of building your business trust among the people by asking your customers to leave a review or you can ask your friends to write one for you.
  • If you are increased reviews on Google Places, local listing sites, any site where your business has been submitted, and accept reviews then the trust factor will improve.

SEO Off-page Optimization: Local Business Listing


What-Is-Local-Business-Listing
  • Another way of getting a quality backlink is listing of your website under its specific category.
  • Local business listing is one of the link building strategies where you can submit your website details on local business listing sites or global business listing sites.
  • The local listing helps you to promote your company or business product in its local region as well as globally. 
  • When you are submitting your business information in places such as Google Maps, Yahoo Local, Just Dial, Yahoo Local, etc will help you to reach the targeted local audience or global audience.
The following sites are the Top 15 Local Business Listing sites
  1. http://www.hotfrog.in/
  2. http://www.startlocal.in/
  3. http://www.whereincity.com/
  4. http://www.nextbizdoor.com/
  5. http://businessguide.in/
  6. http://www.clickedindia.net/
  7. http://www.baraaza.com/
  8. http://searchkr.com/
  9. http://www.discoverthepages.com/
  10. http://india.businessforsale.com/
  11. http://local.indiaonline.in/
  12. http://helplinesearch.com/
  13. https://foursquare.com/
  14. https://in.enrollbusiness.com/
  15. http://www.mysheriff.co.in/

SEO Off-page Optimization: Article Submission


What-Is-Article-Submission-In-SEO
  • Article Submission helps you to gain more traffic to your website as well as get quality links from other websites to your website.
  • There are many article submission sites are there like Quora, Reddit, etc.
  • Suppose if you are submitting your article in a popular article submission sites and leave your link there means you may get a high chance to receive a quality backlink to your site. That kind of link will help you to increase your DA, PA and Page Rank.
The following sites are the Top 15 Article Submission sites
  1. http://www.sites.google.com/
  2. http://www.storify.com/
  3. http://www.thefreelibrary.com
  4. http://hubpages.com/
  5. http://www.ehow.com
  6. http://www.articlealley.com
  7. http://www.howtoadvice.com
  8. http://www.adarticles.net
  9. http://www.newsvine.com/
  10. http://www.yesarticles.com
  11. http://www.magportal.com
  12. http://www.highrankdirectory.com
  13. http://www.articledashboard.com
  14. http://www.articletrader.com
  15. http://www.articlecube.com

SEO Off-page Optimization: Question Answer 


question-answer-sites-list
  • Question-Answer sites are the best place to generate quality backlinks to your websites. Because when you provide the solution to the common questions related to your business that will enhance your brand and you may get a chance of visitors to come to visit your website.
  • You can get a powerful backlink when you post an answer to your business-related question based on your niche. But keep in mind that do not spam.
The following sites are the Top 15 Question and Answer sites
  1. quora.com
  2. askvilla.amazon.com
  3. formspring.me
  4. answerbag.com
  5. answers.yahoo.com
  6. mahalo.com
  7. allexperts.com
  8. aolanswers.com
  9. answers.com
  10. friendfeed.com
  11. stackoverflow.com
  12. shinyanswers.com

SEO Off-page Optimization: Press Release


What-is-Press-Release-Submission
  • Press Release is writing and sharing your business product or service with new updates to your potential clients.
  • Press Release technique is one of the Link building techniques that help to build your brand online.
  • Writing a press release can help you to create natural backlinks and an opportunity to promote your business brand.
  • But don’t write a fake press release, only write it when you have something newsworthy information about your business to share with your clients.
The following sites are the Top 15 Press Release sites
  1. free-press-release.com
  2. www.1888pressrelease.com
  3. express-press-release.net
  4. www.24-7pressrelease.com
  5. www.marketpressrelease.com
  6. www.pressabout.com
  7. www.prbuzz.com
  8. www.freepressindex.com
  9. www.freeprnow.com
  10. www.newpressrelease.com
  11. www.pressontime.com
  12. www.pressreleasepost.com
  13. www.briefingwire.com
  14. www.prleap.com
  15. www.pr.com

SEO Off-page Optimization: Timely Assessment


  • When you are doing SEO the following questions come to your mind that what if the on-page and off-page technique will benefit you? The keywords we have chosen for our business are improving our website ranking or not? Why my website rank is not improving on SERP in spite of trying every technique?
  • If you aren't making the proper SEO strategy, aren't use proper SEO tools then that will create huge losses in your business.
  • Improper SEO cause losing a lot of money or time on services and a negative impact on your business.
  • Hence you should take timely assessment is important to know whether you are going in the right track or not.

SEO Off-page Optimization: Third-Party Analysis Tool


Apart from Google Analytics, Google Webmaster, and Bing Webmaster tools, there are many third-party tools are available on the internet for easy and real-time analysis of your website. 
The following tools are the Third-Party  website analysis tools:
  1. SERanking, 
  2. Piwik, 
  3. KISSMetrics, 
  4. Clicky, 
  5. Woopra 
The above tools are some of the awesome tools for analyzing your website. If they may not be 100% correct, but they provide some valuable insight into your website.

SEO Off-page Optimization: Monthly Report


  • The best practice of improving your website SEO is you should keep a monthly report of what you have been doing for the project. 
  • Then only you can compare the present status of your project with the previous month's status of your project.
  • Also, you can measure your growth overtime period.
  • Hence, if you want to know everything about your project then take a monthly report copy of what you have been doing is a good idea.

Conclusion


The above article helps to know about the concept of how to do a link building strategy by Top 15 Optimization Techniques followed in SEO Off-page Optimization. If you do every off-page optimization technique in a perfect manner then you may get quality backlinks. Once you get quality then it will help to increase your Domain, Page Authority, and also Page Rank. I hope this article will help you find the top sites to do the proper off-page optimization.

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