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Tuesday, July 21, 2020

How to Perform On-Page SEO Audit for Article Without Tools

In this article, I explained How to Perform the On-Page SEO Audit for Article Without Tools. There are many tools that are available in the market. But many tools are paid tools. Most of the SEO marketers will not buy that tool due to the high cost. So I explained what are all the free tools are there and without tools, how we can do the SEO on-page audit.

How to Perform On-Page SEO Audit for Article Without Tools

These following steps are not mandatory to keep in your article. But if you follow these procedure then this is the best practice to audit your website.

First, we check whether the focus keywords presented in
  • Title
  • URL optimization
  • Meta description 
  • First paragraph 
  • Last paragraph 
  • Headings or subtitle and title
  • Image 
    • captions 
    • Altag
The second thing is we have to check 
  • keyword density(less than 2%)
  • 80 to 100% of content uniqueness (No plagiarism)
  • keyword decoration 
    • Bold and italics
  • External Links
  • Internal Links
  • Article length.
Those are all SEO on-page factors.

The following steps are helpful to audit the on-page factors of your site successfully.

Step-1: Check whether the keyword presented on your title, URL, and Description for the home page. For example, I am going to type the focus keyword on google and I would like to take the first result of that focus keyword where the result displayed on SERP for on-page SEO audit.

Audit the website for focus keyword

Here I am going to take the first result of the SERP (Search Engine Result Page) and audit that site. The next thing is by using a site colon operator (Site:) whether the following Longtail keyword or Focus Keyword like  “digital marketing training Coimbatore” was presented in the title, description, and URL or not.

Step-2: Check whether the keyword presented on your title, URL, and description for the particular product page by a site colon operator.

Check keyword presented on title,description and URL
Step-2.1: Another way of check whether the keyword presented on your title, URL, and Description for the particular product page by viewing source code. Check the source code by press Ctrl + U and Press Ctrl + F and search meta title, meta description, and link

Step - 3: Check the Keyword presents in the first paragraph of the content by open the article.

Focus Keyword used in First Paragraph

Step - 3.1: Check the Keyword presents in the last paragraph of the content by open the article.

Focus Keyword used in last paragraph


Step-4: Check the keyword variations in the article and whether it’s decorated (Bold and italics) or not?

Focus Keyword decorated in First Paragraph

Step-5: Check the Keyword density by the free third-party tool. We won’t bother about that the keyword density for the one-word keyword, two-word keyword, and three-word keyword. We should concentrate only on long-tail keyword density. The best practice for keyword density for LTK (Long Tail Keyword) is less than 2%.
  • Seoreview tool
  • Small SEO tool
Check Focus Keyword density

Step-6: Check the Domain Authority of the website by free third party tool, Because the domain authority represents the amount of backlink the website has. If it is high then the website rank high. If it is low then it will rank low. The domain authority checked by the third-party tool,
  • Website Seo checker
Check Domain and Page Authority

Step-7: Check the plagiarism for the particular page or domain by the free third-party tool. Because if your domain has more duplicate content or copied content then the plagiarism score will be high. Google will not encourage if your website has more plagiarism on your domain. Most of the SEO experts say 20% plagiarism is allowable.
  • Small SEO tool
  • Duplicate checker
Check plagiarism for particular page

Step-7.1: Another way to check the plagiarism for a particular page is to copy the content from a particular page and paste it on google within a double quote and check whether the same content was used anywhere.

Check plagiarism for particular page content on google

Step-8: We can check the internal and external link by the free third-party tool as,
  • Small SEO tool
  • Duplicate checker
Check internal and external links for a particular domain


Step-9: Check the keyword presented in the image, captions, and Image alt tag. It is also called as Image optimization. Because humans only understand the image but the machine doesn’t understand the image. It will understand as a text. Once we give alt text then the search engine machine understands the image. 

We can check the alt tag in two ways.one is to go the view source page and press Ctrl+F and search img src or right click on the image and click inspect option then look ahead the alt tag used or not.

Check keyword presented on alt text and captions

Step-10: Check the internal and external link by a third-party tool or open the article and check what are all the links are there and right-click each and every link and select inspect option then look ahead whether that link is pointed out the same page or different page.

Check whether the link is internal or external


Check link is internal or external


Tips:

Minimum 2 external link will be given in each article or post content and that link will be no follow means it could be better. If you use more internal link means the search engine understand you are having more pages or post content on your website.

There are many free on-page SEO elements checker tools that are available. But I suggest the four free on-page elements checker tool.
  • Seobility
  • Sitechecker pro
  • Seositecheckup
  • Small SEO tool

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